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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
Consumer behaviour
1,050
Konsumentenverhalten
1,050
Beziehungsmarketing
712
Relationship marketing
712
Brand management
427
Customer satisfaction
359
Kundenzufriedenheit
359
Einzelhandel
356
Retail trade
356
USA
288
United States
288
Dienstleistungsqualität
275
Service quality
275
Brand image
261
Markenimage
261
Brand
208
Markenartikel
206
Strategic management
165
Strategisches Management
165
Marketing management
151
Marketingmanagement
151
Social Web
139
Social web
139
Online retailing
135
Online-Handel
135
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114
Online-Marketing
114
Customer service
104
Kundenservice
103
Corporate Social Responsibility
101
Corporate social responsibility
101
Führungsstil
100
Leadership style
100
Innovation management
98
Innovationsmanagement
98
Emotion
96
E-commerce
90
Electronic Commerce
90
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84
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Park, Jungkun
8
Dev, Chekitan S.
6
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
5
Hollebeek, Linda D.
4
Woodside, Arch G.
4
Augusto, Mário Gomes
3
Bauer, Brittney C.
3
Baumann, Chris
3
Cappelli, Peter
3
Dhir, Amandeep
3
Ekinci, Yuksel
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kuanr, Abhisek
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Paul, Justin
3
Pradhan, Debasis
3
Quach, Sara
3
Rauschnabel, Philipp A.
3
Ready, Douglas A.
3
Sprott, David E.
3
Talwar, Shalini
3
Thaichon, Park
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Albrecht, Carmen-Maria
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Arnold, Mark J.
2
Aslam, Usman
2
Bagozzi, Richard P.
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Harvard business review : HBR
Journal of retailing and consumer services
Psychology & marketing
Journal of business research : JBR
704
The international journal of human resource management
589
The journal of brand management : an international journal
564
The journal of product & brand management
387
International journal of human resource management
311
Human resource management
247
Human resource management review
242
International journal of hospitality management
168
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
115
Cogent business & management
114
International journal of contemporary hospitality management
111
Journal of strategic marketing
111
SpringerLink / Bücher
108
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Business horizons
87
European journal of international management : EJIM
86
Global business review
85
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
Journal of marketing
81
International journal of human resources development and management : IJHRDM
78
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
481
Showing
1
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10
of
481
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date (oldest first)
1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
Priming a cross-category brand alliance : the moderating role of attribute
knowledge
and need for cognition
Smarandescu, Laura
;
Rose, Randy
;
Wedell, Douglas H.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009716194
Saved in:
3
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis
management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
4
Effect of community relationship
management
, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
5
Editorial: editorial introduction : luxury services focusing on marketing and
management
Park, Jungkun
;
Ahn, Jiseon
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012430620
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
8
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
9
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
10
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
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