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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Preismanagement"
~subject:"Price competition"
~subject:"USA"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Preismanagement
Price competition
USA
Marketing management
94
Marketingmanagement
94
Theorie
22
Theory
22
Consumer behaviour
14
Konsumentenverhalten
14
United States
13
Competitive strategy
10
Wettbewerbsstrategie
10
Pricing strategy
9
Beziehungsmarketing
8
Innovation
8
Relationship marketing
8
Brand
7
Distribution channel
7
Markenartikel
7
Market entry
7
Markteintritt
7
Vertriebsweg
7
Customer value
5
Game theory
5
Kundenwert
5
Market research
5
Marktforschung
5
Spieltheorie
5
competitive strategy
5
Computer-assisted marketing
4
Corporate planning
4
IT-gestütztes Marketing
4
Internet marketing
4
Online-Marketing
4
Operations Research
4
Operations research
4
Preisdifferenzierung
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Preiswettbewerb
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Price discrimination
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28
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Ahmed, Zafar U.
1
Alden, Vernon R.
1
Birnbaum, Daniel
1
Boleslavsky, Raphael
1
Caldieraro, Fabio
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Carlotti, Steve
1
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1
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Gurnani, Haresh
1
Gómez, Miguel I.
1
Hanssens, Dominique M.
1
Hewlin, Todd
1
Hong, Yuan
1
Humphreys, John
1
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1
Jaikumar, Ramchandran
1
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1
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1
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Harvard business review : HBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
28
Journal of marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
11
Journal of advertising research
10
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
9
The journal of consumer marketing
9
Journal of marketing communications
8
European journal of operational research : EJOR
7
Journal of business strategy
7
Journal of marketing theory and practice
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
Europäische Hochschulschriften / 5
6
International journal of wine business research : IJWBR
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Psychology & marketing
6
Report / Marketing Science Institute
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of industrial organization
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
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ECONIS (ZBW)
28
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1
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
2
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
3
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
4
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
5
T-Mobile's CEO on winning market share by trash-talking rivals
Legere, John
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 37-42
Persistent link: https://www.econbiz.de/10011632641
Saved in:
6
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
7
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
8
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
9
Make your best customers even better
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 23-25
Persistent link: https://www.econbiz.de/10010339569
Saved in:
10
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
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