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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Services marketing quarterly"
~subject:"Business-to-business marketing"
~subject:"Customer retention"
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Business-to-business marketing
Customer retention
Consumer behaviour
11
Konsumentenverhalten
11
Kundenbindung
11
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
9
Kundenzufriedenheit
9
Dienstleistungsqualität
8
Service quality
8
customer loyalty
8
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customer satisfaction
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services
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Customer value
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Almquist, Eric
2
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1
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1
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Cleghorn, Jamie
1
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1
Daughtrey, Clayton L.
1
Davis, Scott W.
1
Følstad, Asbjørn
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Kvale, Knut
1
Lafley, A . G.
1
Markey, Rob
1
Martin, Roger L.
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Miranda, F. Javier
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Pattnaik, Pinaki Nandan
1
Robertson, Thomas S.
1
Rubio, Sergio
1
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1
Sherer, Lori
1
Shukla, Mahendra Kumar
1
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1
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Harvard business review : HBR
Services marketing quarterly
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
Journal of business research : JBR
19
Research
12
Springer eBook Collection
11
Journal of marketing theory and practice
10
Psychology & marketing
9
The service industries journal
9
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
Harvard-Business-Manager : das Wissen der Besten
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of the Academy of Marketing Science
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forum Marketing
4
Journal of Consumer Marketing
4
Journal of Services Marketing
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Journal of marketing analytics : JMA
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Dissertation Series CentER
3
Handbook of research on retailer-consumer relationship development
3
Information systems and e-business management : ISeB
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
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Journal of service theory and practice : JSTP
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ECONIS (ZBW)
11
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11
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1
Linking relational benefits and
customer
loyalty
: the mediating role of customer intimacy
Shukla, Mahendra Kumar
;
Pattnaik, Pinaki Nandan
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 322-343
Persistent link: https://www.econbiz.de/10012607277
Saved in:
2
Why
customer
loyalty
programs can backfire
Robertson, Thomas S.
;
Courtney, Paula
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 21-24
Persistent link: https://www.econbiz.de/10012627112
Saved in:
3
"If you violate emotional trust, you might lose ther customer forever"
Whiteside, Janey
(
interviewee
)
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 24-25
Persistent link: https://www.econbiz.de/10012627113
Saved in:
4
Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
Saved in:
5
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
6
Applying transactional NPS for customer journey insight : case experiences and lessons learned
Følstad, Asbjørn
;
Kvale, Knut
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 208-224
Persistent link: https://www.econbiz.de/10011940194
Saved in:
7
The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.
;
Vowles, Nicole S.
;
Black, Gregory S.
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
Saved in:
8
Customer
loyalty
is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
9
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
10
When the customer is stressed
Berry, Leonard L.
;
Davis, Scott W.
;
Wilmet, Jody
- In:
Harvard business review : HBR
93
(
2015
)
10
,
pp. 86-94
Persistent link: https://www.econbiz.de/10011372594
Saved in:
1
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