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~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~subject:"Erfolgsfaktor"
~subject:"Markenführung"
~type_genre:"Case study"
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Harvard business review : HBR
Cases on branding strategies and product development : successes and pitfalls
13
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8
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6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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European journal of marketing : EJM
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Building corporate identity, image and reputation in the digital era
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3
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3
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ECONIS (ZBW)
12
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1
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12
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date (oldest first)
1
IDEO's culture of helping
Amabile, Teresa
;
Fisher, Colin M.
;
Pillemer, Julianna
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10010235445
Saved in:
2
How GE teaches teams to lead change
Prokesch, Steven
- In:
Harvard business review : HBR
87
(
2009
)
1
,
pp. 99-106
Persistent link: https://www.econbiz.de/10003817664
Saved in:
3
HSN's CEO on fixing the shopping network's culture
Grossman, Mindy
- In:
Harvard business review : HBR
89
(
2011
)
12
,
pp. 43-46
Persistent link: https://www.econbiz.de/10009407962
Saved in:
4
How P&G tripled its innovation success rate
Brown, Bruce
;
Anthony, Scott D.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 64-72
Persistent link: https://www.econbiz.de/10009233231
Saved in:
5
Learning to play in the new "share economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
Saved in:
6
Mumbai's models of service excellence : what the city's dabbawalas can teach your company about quality
Thomke, Stefan H.
- In:
Harvard business review : HBR
90
(
2012
)
11
,
pp. 121-126
Persistent link: https://www.econbiz.de/10009665392
Saved in:
7
From niche to mainstream : can a Japanese rice cracker company move from the Asian section to the snack food aisle?
Ofek, Elie
- In:
Harvard business review : HBR
96
(
2018
)
4
,
pp. 139-143
Persistent link: https://www.econbiz.de/10011971613
Saved in:
8
Finding the profit in fairness
Loch, Christoph H.
;
Sting, Fabian J.
;
Huchzermeier, Arnd
; …
- In:
Harvard business review : HBR
90
(
2012
)
9
,
pp. 111-115
Persistent link: https://www.econbiz.de/10009614660
Saved in:
9
Can knockoffs knock out your business?
Nunes, Paul F.
;
Mulani, Narendra P.
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
Saved in:
10
Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
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