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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of services marketing"
~subject:"Beziehungsmarketing"
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Search: subject:"Management"
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Beziehungsmarketing
Relationship marketing
341
Consumer behaviour
280
Konsumentenverhalten
280
Customer satisfaction
176
Kundenzufriedenheit
176
Dienstleistungsqualität
166
Service quality
166
Brand management
161
Markenführung
161
USA
159
United States
159
Strategic management
149
Strategisches Management
149
Marketing management
113
Marketingmanagement
113
Führungsstil
112
Leadership style
112
Innovation management
101
Innovationsmanagement
101
Customer service
91
Kundenservice
91
Deutschland
87
Germany
87
Führungskräfte
83
Managers
83
Brand image
82
Markenimage
82
Organisatorischer Wandel
74
Organizational change
74
Dienstleistungssektor
73
Service industry
73
Innovation
71
Leadership
61
Personalführung
59
Erfolgsfaktor
56
Success factor
56
Lieferantenmanagement
54
Supplier relationship management
54
Brand
53
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Article
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English
297
German
44
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Klaus, Philipp
6
Mattila, Anna S.
6
Verhoef, Peter C.
5
Neslin, Scott A.
4
Aksoy, Lerzan
3
Alkire, Linda
3
Becker, Jan U.
3
Benoit, Sabine
3
Bruce, Helen L.
3
Burton, Jamie
3
Dagger, Tracey S.
3
Gruber, Thorsten
3
Grönroos, Christian
3
Harris, Lloyd C.
3
Heinonen, Kristina
3
Hollebeek, Linda D.
3
Holloway, Betsy Bugg
3
Kumar, V.
3
Wieringa, Jaap E.
3
Barnes, Donald C.
2
Barrot, Christian
2
Basso, Kenny
2
Beatty, Sharon E.
2
Belz, Christian
2
Benkenstein, Martin
2
Bijmolt, Tammo H. A.
2
Black, Hulda G.
2
Blut, Markus
2
Bombaij, Nick J. F.
2
Choi, Beom Joon
2
Collier, Joel E.
2
Dawar, Niraj
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Freeman, Karen
2
Frow, Pennie
2
Furrer, Olivier
2
Gabler, Colin B.
2
Gil Saura, Irene
2
Gustafsson, Anders
2
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Harvard-Business-Manager : das Wissen der Besten
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of services marketing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
341
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1
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10
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341
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date (oldest first)
1
How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
Saved in:
2
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
3
How customer incivility affects organization citizenship behavior : roles of depersonalization, resilience, and caring climate
Lee, Kangcheol
;
Gong, Taeshik
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10014515614
Saved in:
4
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
5
Customer success
management
, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
6
Exploring service employees' involvement in value co-creation : dimensions, antecedents and consequences
Xu, Hangjun
;
Tang, Chuanyi
;
Guo, Lin
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 650-670
Persistent link: https://www.econbiz.de/10014276940
Saved in:
7
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
8
Digital transformation for crisis preparedness : service employees' perspective
Leo, Wei Wei Cheryl
;
Laud, Gaurangi
;
Chou, Cindy Yunhsin
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014228976
Saved in:
9
The interplay between physical and social servicescape : investigating negative CCI
Furrer, Olivier
;
Landry, Mikèle
;
Baillod, Chloé
; …
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 732-745
Persistent link: https://www.econbiz.de/10014314405
Saved in:
10
Language-related stereotype threat, customers' well-being and its outcome
Malik, Aaminah Zaman
;
Paswan, Audhesh
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 895-910
Persistent link: https://www.econbiz.de/10014333405
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