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~isPartOf:"Journal of marketing"
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Search: subject:"Produktentwicklung"
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New product development
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Journal of open innovation : technology, market, and complexity
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
International journal of product development : IJPD
149
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
131
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
104
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
42
Research
41
European journal of innovation management : EJIM
38
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
Springer eBook Collection
36
European journal of innovation management
35
Journal of the Academy of Marketing Science
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard business review : HBR
27
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ECONIS (ZBW)
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71
So machen Sie Ihre Erfindung zu Geld
Reddi Kotha
;
Kim, Phillip H.
;
Alexy, Oliver
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 66-75
Persistent link: https://www.econbiz.de/10011300288
Saved in:
72
Gute Geschäfte oder gutes Gewissen?
Fairchild, Gregory
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
3
,
pp. 84-91
Persistent link: https://www.econbiz.de/10010489500
Saved in:
73
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
74
Bringing "place" back in : regional clusters, project governance, and new product outcomes
Tracey, Paul
;
Heide, Jan B.
;
Bell, Simon J.
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10010463467
Saved in:
75
Kommt ein Anthropologe in eine Bar ...
Madsbjerg, Christian
;
Rasmussen, Mikkel B.
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
6
,
pp. 34-44
Persistent link: https://www.econbiz.de/10010363260
Saved in:
76
Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma
;
Yang, Zhiyong
;
Mourali, Mehdi
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10010345568
Saved in:
77
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
78
Der Feind im eigenen Haus
Braun, Gesine
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
8
,
pp. 88-92
Persistent link: https://www.econbiz.de/10009767351
Saved in:
79
Targeting revenue leaders for a new product
Haenlein, Michael
;
Libai, Barak
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
Saved in:
80
Der Weg zum Kunden
Onyemah, Vincent
;
Pesquera, Martha Rivera
;
Ali, Abdul
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
7
,
pp. 32-39
Persistent link: https://www.econbiz.de/10009757870
Saved in:
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