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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Film industry"
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Film industry
31
Filmwirtschaft
31
USA
10
United States
10
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
6
Product Placement
6
Product placement
6
Werbewirkung
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5
Film
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Movie theatre
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Werbung
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product placement
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Harvard-Business-Manager : das Wissen der Besten
Journal of promotion management : JPM
Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of cultural economics
53
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of business research : JBR
18
NBER working paper series
18
Journal of travel and tourism marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Industry and innovation
9
Journal of marketing
9
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
9
Creative industries and developing countries : voice, choice and economic growth
8
Trade information bulletin
8
Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
7
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
KulturKommerz
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
The journal of law & economics
6
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ECONIS (ZBW)
31
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1
An investigation of the impact of Black male and female actors on US movies' box-office across countries
Giannetti, Verdiana
;
Chen, Jieke
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10014333930
Saved in:
2
Hollywood caught in two worlds? : the impact of the Bechdel test on the international box office performance of cinematic films
Valentowitsch, Johann
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10014333935
Saved in:
3
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
4
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
5
Marvels Blockbusterfabrik
Harrison, Spencer
;
Carlsen, Arne
;
S̆kerlavaj, Miha
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
11
,
pp. 40-49
Persistent link: https://www.econbiz.de/10012120962
Saved in:
6
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
7
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
8
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
9
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
10
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
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