//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health affairs : at the intersection of health, health care, and policy"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of international consumer marketing"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Anzeigenwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Print advertising
24
Printwerbung
24
Advertising effects
14
Werbewirkung
14
Advertising
9
Werbung
8
United States
6
Consumer behaviour
4
Konsumentenverhalten
4
Bibliometrics
3
Bibliometrie
3
China
3
Comparison
3
Cultural identity
3
Internet marketing
3
Japan
3
Kulturelle Identität
3
Language
3
Magazine
3
Online-Marketing
3
Sprache
3
Vergleich
3
Zeitschrift
3
print advertising
3
Advertising planning
2
Gender
2
Geschlecht
2
India
2
Indien
2
Mehrsprachigkeit
2
Multilingualism
2
Psychology of advertising
2
South Korea
2
Südkorea
2
Werbeplanung
2
Werbepsychologie
2
content analysis
2
AIDS
1
Anthropomorphism
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Belch, George E.
1
Belch, Michael A.
1
Bu, Kyunghee
1
Johnson, Timothy P.
1
Juhl, Ellen
1
Kallen, Alexander
1
Kim, Donghoon
1
Laroche, Michel
1
Lee, Seung-yon
1
Mueller, Barbara
1
Nepomuceno, Marcelo Vinhal
1
Okazaki, Shintaro
1
Richard, Marie-Odile
1
Schwartz, Lisa
1
Shavitt, Sharon
1
Shu, Jennifer
1
Woloshin, Steven
1
Zhang, Jing
1
more ...
less ...
Published in...
All
Health affairs : at the intersection of health, health care, and policy
International journal of advertising : the quarterly review of marketing communications
Journal of international consumer marketing
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
Journal of current issues and research in advertising : JCIRA
4
The journal of media economics
4
JMM : the international journal on media management
3
Journal of marketing communications
3
Europäische Hochschulschriften / 5
2
Journal of marketing research : JMR
2
Ross School of Business working paper series
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
Brookings papers on economic activity : BPEA
1
CEFIR and NES working papers
1
Cutting edge international research
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Economic Analysis Group discussion paper
1
Enhancing knowledge development in marketing ; Vol. 21
1
Georgia Tech Scheller College of Business research paper
1
Global journal of business research : GJBR
1
Health marketing quarterly
1
Information economics and policy : IEP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of fashion marketing and management
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
2
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
3
Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
4
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
Saved in:
5
Evolution in the usage of localised appeals in Japanese and American print advertising
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10003792529
Saved in:
6
Direct-to-consumer advertisements for HIV antiretroviral medications : a progess report ; certain omissions in these ads do not technically violate current FDA regulations, but the...
Kallen, Alexander
;
Woloshin, Steven
;
Shu, Jennifer
; …
- In:
Health affairs : at the intersection of health, health …
26
(
2007
)
5
,
pp. 1392-1398
Persistent link: https://www.econbiz.de/10003561872
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->