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~isPartOf:"Health marketing quarterly"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Internet marketing
Markenführung
Werbung
Advertising effects
50
Werbewirkung
50
Advertising
31
Consumer behaviour
27
Konsumentenverhalten
27
Arzneimittel
25
Pharmaceuticals
25
Direct marketing
19
Direktmarketing
19
Pharmaceutical industry
13
Pharmaindustrie
13
Gesundheit
7
Gesundheitsvorsorge
7
Health
7
Preventive care
7
Social Marketing
7
Social marketing
7
Gesundheitsrisiko
6
Health risk
6
Prospect Theory
6
Prospect theory
6
USA
6
United States
6
Online-Marketing
5
Children
4
Emotion
4
Kinder
4
direct-to-consumer advertising
4
prescription drugs
4
Body weight
3
Celebrity endorsement
3
Celebrity-Werbung
3
Cognition
3
Jugendliche
3
Kognition
3
Körpergewicht
3
Narrative Methode
3
Narrative method
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English
32
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Aikin, Kathryn J.
3
Park, Jin Seong
3
Betts, Kevin R.
2
Fogel, Joshua
2
Freeman, Gordon L.
2
Moser, H. R.
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Bouslama, Heifa
1
Bradford, W. David
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Dable, Rajani A.
1
Darrow, Jonathan J.
1
Dash, Sampada Kumar
1
Delbaere, Marjorie
1
Foreman, Jeffrey R.
1
Fox, Alexa K.
1
Grover, Aditi
1
Hagenbuch, David
1
Haley, Eric John
1
Helme, Donald W.
1
Hoverman, Victoria J.
1
Hovland, Roxanne W.
1
Hsieh, Meng-Hua
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Iles, Irina Alexandra
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Jiang, Pingjun
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Ju, Ilwoo
1
Jung, A-Reum
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Khalbous, Slim
1
Kiernicki, Kristen
1
Kilgore, Meredith
1
Kowalczyk, Christine M.
1
Lemanski, Jennifer L.
1
Levy, Marian
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Health marketing quarterly
International journal of advertising : the review of marketing communications
183
International journal of advertising : the quarterly review of marketing communications
151
Journal of business research : JBR
147
Journal of advertising research
143
Journal of marketing communications
143
Journal of advertising : official publication of the American Academy of Advertising
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of promotion management : JPM
74
Journal of promotion management : innovations in planning and applied research
68
International journal of internet marketing and advertising : IJIMA
62
Psychology & marketing
62
Journal of retailing and consumer services
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of current issues and research in advertising : JCIRA
42
European journal of marketing : EJM
40
Journal of marketing research : JMR
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
The journal of product & brand management
34
SpringerLink / Bücher
33
Journal of current issues and research in advertising
31
Marketing letters : a journal of research in marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Marketing : ZFP ; journal of research and management
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing
27
The journal of brand management : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Journal of global marketing
26
Journal of advertising
24
Journal of marketing research
24
Asia Pacific journal of marketing and logistics
23
The journal of consumer marketing
23
Journal of international consumer marketing
21
Journal of the Academy of Marketing Science
21
International journal of hospitality management
20
Marketing intelligence & planning
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Information systems research : ISR
18
International journal of consumer studies
18
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ECONIS (ZBW)
32
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1
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
4
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
5
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
6
OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility
Morimoto, Mariko
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
Saved in:
7
The effects of nostalgia cues in sexual health advertising
Morton, Cynthia R.
;
Williams, Sabrina
;
Morris, Jon D.
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10012313093
Saved in:
8
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
9
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
10
What's so appealing? : an examination of emotional appeals and viewer engagement in safe-sex PSAs and condom advertisements
Stevens, Elise M.
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10011865626
Saved in:
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