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~isPartOf:"Health marketing quarterly"
~subject:"Pharmaceutical market"
~subject:"Pharmaindustrie"
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Search: subject_exact:"Pharmazeutische Industrie"
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Pharmaceutical market
Pharmaindustrie
Pharmaceutical industry
29
Arzneimittel
17
Pharmaceuticals
17
Advertising
16
Werbung
16
Direct marketing
14
Direktmarketing
14
Advertising effects
13
Werbewirkung
13
Consumer behaviour
10
Konsumentenverhalten
10
Physicians
6
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6
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Ärzte
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prescription drugs
5
Internet marketing
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Online-Marketing
4
DTC advertising
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3
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Gesundheitsmarketing
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Health care marketing
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Internet
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advertising
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direct-to-consumer advertising
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physicians
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Aikin, Kathryn J.
3
Khanfar, Nile M.
2
Loudon, David
2
Sullivan, Helen W.
2
Al-Shaikh, Mustafa
1
Alameddine, Sarah
1
Alkhateeb, Fadi M.
1
Alperstein, Neil M.
1
Ball, Jennifer Gerard
1
Banerjee, Saikat
1
Baybars, Miray
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Calantone, Roger J.
1
Cavusgil, Erin
1
Dash, Sampada Kumar
1
Dedeoglu, Ayla Ozhan
1
Delbaere, Marjorie
1
Doucette, William R.
1
Fogel, Joshua
1
Ghunaim, Ayman
1
Hagenbuch, David
1
Harrington, Catherine
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Helme, Donald W.
1
Hoverman, Victoria J.
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Hoy, Mariea Grubbs
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Jiang, Pingjun
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Joseph, Mathew
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1
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1
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1
Lancaster, Alyse R.
1
Lopez-Trigo, Paula
1
Macias, Wendy
1
Manika, Danae
1
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Health marketing quarterly
NBER working paper series
112
NBER Working Paper
85
Working paper / National Bureau of Economic Research, Inc.
76
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
67
International journal of pharmaceutical and healthcare marketing : IJPHM
64
Research policy : policy, management and economic studies of science, technology and innovation
52
Journal of health economics
45
The European journal of health economics : HEPAC ; health economics in prevention and care
38
Technology analysis & strategic management
37
International journal of the economics of business
35
SpringerLink / Bücher
34
Health economics
28
Industrial and corporate change
28
International journal of technology management : IJTM
28
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Strategic management journal
24
Technological forecasting & social change : an international journal
23
Journal of business ethics : JOBE
21
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
International journal of pharmaceutical and healthcare marketing
20
International journal of industrial organization
18
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
18
R & D management
18
Europäische Hochschulschriften / 5
17
Journal of business research : JBR
17
Review of industrial organization : RIO
17
Applied economics
16
Gabler Edition Wissenschaft
16
International journal of production research
16
International journal of production economics
15
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Research paper
14
Academy of Management journal : AMJ
13
Indian pharmaceutical industry : strategies and challenges in formulations marketing
13
Journal of research in pharmaceutical economics
13
Working paper
13
European journal of operational research : EJOR
12
Global business review
12
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ECONIS (ZBW)
29
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1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
4
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
5
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
6
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
7
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
8
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
9
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
10
Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula
;
Khanfar, Nile M.
;
Alameddine, Sarah
; …
- In:
Health marketing quarterly
32
(
2015
)
4
,
pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
Saved in:
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