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Search: subject_exact:"Heilmittel"
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Arzneimittel
52
Pharmaceuticals
52
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
25
Werbewirkung
25
Consumer behaviour
20
Konsumentenverhalten
20
Pharmaceutical industry
17
Pharmaindustrie
17
USA
12
United States
12
Impfung
7
Internet marketing
7
Online-Marketing
7
Vaccination
7
Physicians
6
prescription drugs
6
Ärzte
6
Coronavirus
5
Gesundheitsversorgung
5
Health care
5
Patienten
5
Patients
5
Gesundheitspolitik
4
Gesundheitsrisiko
4
Health policy
4
Health risk
4
direct-to-consumer advertising
4
DTC advertising
3
Gesundheit
3
Gesundheitsvorsorge
3
Gesundheitswesen
3
Health
3
Health care system
3
Impact assessment
3
Infectious disease
3
Infektionskrankheit
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52
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52
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Aikin, Kathryn J.
4
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Khanfar, Nile M.
2
Mackert, Michael
2
O'Donoghue, Amie C.
2
Stevens, Robert E.
2
Adams, Grace
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Akbar, M. Bilal
1
Akel, Sarah
1
Alameddine, Sarah
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Amoncar, Nihar
1
Austin, Shamly
1
Baker, Jillian L.
1
Ball, Jennifer Gerard
1
Banerjee, Saikat
1
Banerji, Diptiman
1
Berktold, Jennifer
1
Bernhardt, Jay M.
1
Bhardwaj, Alok
1
Bleibel, Fatin
1
Blose, Julia E.
1
Bradford, W. David
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
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1
Burke, Panne
1
Burkink, Tim J.
1
Cashman, Rebecca
1
Chhabra, Sakhhi
1
Chhikara, Ritu
1
Cook, Christopher L.
1
Crawley, Lavera M.
1
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Health marketing quarterly
NBER working paper series
333
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
258
Journal of health economics
118
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
109
International journal of pharmaceutical and healthcare marketing : IJPHM
79
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
57
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Research paper
46
Discussion papers / CEPR
34
Health economics review
33
Applied economics
29
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of pharmaceutical finance, economics & policy
28
Working paper
28
Research policy : policy, management and economic studies of science, technology and innovation
27
International journal of health economics and management
26
International journal of the economics of business
26
The European journal of health economics
26
Journal of illicit economies and development : JIED
24
Journal of research in pharmaceutical economics
23
Applied economics letters
22
The American economic review
22
Economics letters
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
International journal of industrial organization
20
Journal of economic behavior & organization : JEBO
20
Health care management science
18
The journal of law & economics
18
Allokation im marktwirtschaftlichen System
17
CESifo Working Paper Series
17
Discussion paper / Centre for Economic Policy Research
17
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ECONIS (ZBW)
52
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1
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52
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1
Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.
;
Adams, Grace
;
Jun, Hyoyeun
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10014575144
Saved in:
2
COVID-19 vaccine perceptions among South Asian communities in the UK : an application of the theory of planned behavior
Akbar, M. Bilal
;
Singh, Lakhbir
;
Deshpande, Sameer
; …
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10014333899
Saved in:
3
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
4
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
5
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
6
Destigmatizing public health concerns and supply of COVID-19 vaccines
Akel, Sarah
;
Bleibel, Fatin
;
Hale, Genevieve
;
Khanfar, …
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 91-97
Persistent link: https://www.econbiz.de/10012695236
Saved in:
7
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
8
Factors determining intention to vaccinate against Covid-19 : a developing nation perspective
Garg, Ruchi
;
Chhikara, Ritu
;
Chhabra, Sakhhi
;
Bhardwaj, Alok
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 116-129
Persistent link: https://www.econbiz.de/10012695252
Saved in:
9
How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? : the moderating effect of risk perception and Covid-19 anxiety
Mohanty, Abhijit
;
Dash, Pranati
;
Banerji, Diptiman
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 238-254
Persistent link: https://www.econbiz.de/10012802272
Saved in:
10
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
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