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~isPartOf:"Heidelberger Taschenbücher"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Report"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Advertising"
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Advertising
Descriptive statistics
23
Deskriptive Statistik
23
Einführung
19
Humor
12
Advertising effects
11
Werbewirkung
11
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9
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advertising
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1
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1
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1
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1
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1
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Heidelberger Taschenbücher
International journal of advertising : the quarterly review of marketing communications
Report
Tourism management : research, policies, practice
International journal of advertising : the review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Psychology & marketing
3
European journal of marketing : EJM
2
Health marketing quarterly
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Marketing intelligence & planning
2
UTB / Betriebswirtschaftslehre
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Corporate communications : an international journal
1
Designing and communicating experience
1
Electronic commerce research
1
Erfurter Hefte zum angewandten Marketing
1
Eurasian business review
1
Grundwissen der Ökonomik / Betriebswirtschaftslehre
1
HKUST Business School Research Paper
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of historical research in marketing
1
Journal of international consumer marketing
1
Journal of management research
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
2
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
3
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
4
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
5
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
6
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
7
"That was funny, but what was the brand again?" : humorous television commercials and brand linkage
Kuilenburg, Paul van
;
Jong, Menno D. T. de
;
Rompay, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 795-814
Persistent link: https://www.econbiz.de/10009426412
Saved in:
8
The multidimensional nature and brand impact of user-generated ad parodies in social media
Vanden Bergh, Bruce G.
;
Lee, Mira
;
Quilliam, Elizabeth T.
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 103-131
Persistent link: https://www.econbiz.de/10008936316
Saved in:
9
Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti M.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
Saved in:
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