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~isPartOf:"Heidelberger Taschenbücher"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Report"
~isPartOf:"Tourism management : research, policies, practice"
~type_genre:"Article in journal"
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Search: subject:"Darstellung"
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Humor
12
Advertising effects
11
Werbewirkung
11
Advertising
9
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9
Visualisierung
7
Visualization
7
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5
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Heidelberger Taschenbücher
International journal of advertising : the quarterly review of marketing communications
Report
Tourism management : research, policies, practice
Journal of business research : JBR
16
International journal of advertising : the review of marketing communications
13
International journal of production research
12
IRZ : Zeitschrift für internationale Rechnungslegung
11
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
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Management decision
10
Qualitative research in organizations and management : an international journal
10
Journal of retailing and consumer services
9
HMD : Praxis der Wirtschaftsinformatik
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of advertising research
7
The journal of economic education
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Journal of promotion management : JPM
6
Qualitative market research : an international journal
6
Technological forecasting & social change : an international journal
6
Academy of Management journal : AMJ
5
International journal of hospitality management
5
International journal of project management : the journal of The International Project Management Association
5
Journal of business and psychology
5
Journal of current issues and research in advertising : JCIRA
5
Journal of knowledge management
5
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
5
Leadership & organization development journal
5
Measuring business excellence : the journal of organizational performance management
5
Operational research : an international journal
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
5
Harvard business review : HBR
4
Health marketing quarterly
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of product development : IJPD
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of econometrics
4
Journal of information & knowledge management : JIKM
4
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ECONIS (ZBW)
19
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11
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
12
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
13
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
14
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
15
Lean thinking in the European hotel industry
Vlachos, Ilias
;
Bogdanovic, Aleksandra
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 354-363
Persistent link: https://www.econbiz.de/10009736168
Saved in:
16
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
Saved in:
17
"That was funny, but what was the brand again?" : humorous television commercials and brand linkage
Kuilenburg, Paul van
;
Jong, Menno D. T. de
;
Rompay, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 795-814
Persistent link: https://www.econbiz.de/10009426412
Saved in:
18
The multidimensional nature and brand impact of user-generated ad parodies in social media
Vanden Bergh, Bruce G.
;
Lee, Mira
;
Quilliam, Elizabeth T.
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 103-131
Persistent link: https://www.econbiz.de/10008936316
Saved in:
19
Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti M.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
Saved in:
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