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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Services marketing"
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History of marketing thought ; Volume 2
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
Journal of service management
4
Journal of the Academy of Marketing Science
4
Marketing theory
4
Major theoretical debates and contemporary issues in marketing theory
3
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
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2
Marketing : ZFP ; journal of research and management
2
Meddelanden från Svenska Handelshögskolan
2
Public management review
2
Berliner Reihe zum Marketing : Arbeitspapiere
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-Services : opportunities and threats
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
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1
Elgar Research Agendas
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European journal of marketing : EJM
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Handbook of research on retailer-consumer relationship development
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International Journal of Physical Distribution & Logistics Management: Volume 44, Issue 1 / 2
1
International journal of contemporary hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
16
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1
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
3
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
4
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei
;
Hsieh, Yi-Ching
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
Saved in:
5
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
6
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
7
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
8
"What is beautiful is good" : zum Einfluss der Mitarbeiterattraktivität auf die pre-encounter Erwartungsbildung von Dienstleistungskunden
Fichtel, Sina
;
Specht, Nina
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 99-116)
.
2008
Persistent link: https://www.econbiz.de/10003675926
Saved in:
9
Der Zusammenhang zwischen wahrgenommenen Kosten und Loyalitätsabsicht : eine theoretische und empirische Analyse am Beispiel von Kfz-Dienstleistungen
Schmitz, Gertrud
;
Dietz, Michaela
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 117-143)
.
2008
Persistent link: https://www.econbiz.de/10003675933
Saved in:
10
Mitarbeiterstolz im Call Center : eine theoretisch-konzeptionelle Betrachtung auf Basis der Affective Events Theory AET
Gouthier, Matthias H.J.
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 145-159)
.
2008
Persistent link: https://www.econbiz.de/10003675939
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