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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Brand"
~subject:"Services marketing"
~type_genre:"Article in journal"
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Andreini, Daniela
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Pedeliento, Giuseppe
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History of marketing thought ; Volume 2
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
Marketing theory
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of the Academy of Marketing Science
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of service management
4
Marketing : ZFP ; journal of research and management
4
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of business economics : JBE
2
Journal of historical research in marketing
2
Journal of service research : JSR
2
Journal of service theory and practice : JSTP
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Public management review
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business innovation and research
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business venturing
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Journal of business-to-business marketing
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Journal of electronic commerce in organizations : JECO
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
2
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
3
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
4
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei
;
Hsieh, Yi-Ching
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
Saved in:
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