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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Brand"
~subject:"USA"
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History of marketing thought ; Volume 2
Journal of business research : JBR
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
History of marketing thought ; Volume 1
25
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
Journal of historical research in marketing
16
Journal of marketing management : MM
16
History of marketing thought ; Volume 3
8
Journal of the Academy of Marketing Science
5
AMS review : official publication of the Academy of Marketing Science
4
Australasian marketing journal
4
Europäische Hochschulschriften / 5
4
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4
Marketing theory
4
SAGE library of marketing
4
European Journal of Marketing
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Rethinking marketing : developing a new understanding of markets
3
SpringerLink / Bücher
3
The evolution of nonprofit marketing
3
The journal of services marketing
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Discussion paper / Tinbergen Institute
2
Electronic markets : the international journal on networked business
2
Its Marketing series
2
Journal of business economics : JBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of service theory and practice : JSTP
2
Legends in marketing
2
Marketing : ZFP ; journal of research and management
2
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
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1
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
2
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
3
Sailing through marketing : a critical assessment of spatiality in marketing literature
Giovanardi, Massimo
;
Lucarelli, Andrea
- In:
Journal of business research : JBR
82
(
2018
),
pp. 149-159
Persistent link: https://www.econbiz.de/10011771821
Saved in:
4
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
Saved in:
5
Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
6
Validation in marketing experiments revisited
Khan, Jashim
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 687-692
Persistent link: https://www.econbiz.de/10009151722
Saved in:
7
Edwin Griswold Nourse
Grether, Ewald Theophilus
-
2008
Persistent link: https://www.econbiz.de/10003643986
Saved in:
8
Paul Henry Nystrom 1878 - 1969
Duncan, Delbert J.
-
2008
Persistent link: https://www.econbiz.de/10003643990
Saved in:
9
Charles Coolidge Parlin
Alderson, Wroe
-
2008
Persistent link: https://www.econbiz.de/10003643994
Saved in:
10
Stanley B. Resor 1879 - 1962
Jacobs, Laurence Wile
-
2008
Persistent link: https://www.econbiz.de/10003643998
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