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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
~subject:"Viral marketing"
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Search: subject_exact:"Online community"
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Digitale Plattform
Viral marketing
Social Web
276
Social web
276
Internet marketing
111
Online-Marketing
111
B-to-B-Marketing
52
Business-to-business marketing
52
Social media
48
E-commerce
43
Electronic Commerce
43
Beziehungsmarketing
42
Relationship marketing
42
Virales Marketing
42
Consumer behaviour
38
Konsumentenverhalten
38
Lieferantenmanagement
34
Supplier relationship management
34
social media
33
Online retailing
32
Online-Handel
32
Digital platform
29
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Internet
25
Digitalisierung
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Innovation
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Marketingmanagement
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user-generated content
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Salespeople
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Verkaufspersonal
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Customer integration
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64
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Tan, Yong
4
Ghose, Anindya
3
Zhang, Xiaoquan
3
Kumar, Subodha
2
Lappas, Theodoros
2
Mookerjee, Vijay S.
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Qiu, Liangfei
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Yin, Dezhi
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Adamopoulos, Panagiotis
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Brass, Daniel J.
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Caigny, Arno de
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Industrial marketing management : the international journal for industrial and high-tech firms
Information systems research : ISR
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
115
Journal of retailing and consumer services
51
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of management information systems : JMIS
35
Tourism management : research, policies, practice
35
International journal of hospitality management
33
Journal of marketing communications
33
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Technological forecasting & social change : an international journal
28
Journal of marketing
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
24
Electronic commerce research
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Electronic markets : EM ; the international journal of electronic commerce and business media
20
Journal of electronic commerce research : JECR
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
International journal of contemporary hospitality management
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
Business horizons
16
International journal of electronic commerce : IJEC
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Management information systems : mis quarterly
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of the Academy of Marketing Science
14
International journal of consumer studies
13
Electronic markets : the international journal on networked business
12
International journal of business information systems : IJBIS
12
International journal of technology marketing : IJTMkt
12
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ECONIS (ZBW)
64
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Coordination in a digital platform organization
Leong, Carmen
;
Lin, Silvia
;
Tan, Felix Ter Chian
;
Yu, Jie
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 363-393
Persistent link: https://www.econbiz.de/10014530465
Saved in:
3
Extended generativity theory on digital platforms
Fürstenau, Daniel
;
Baiyere, Abayomi
;
Schewina, Kai
; …
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1686-1710
Persistent link: https://www.econbiz.de/10014487345
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
6
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
7
Diversity preference-aware link recommendation for online social networks
Yin, Kexin
;
Fang, Xiao
;
Chen, Bintong
;
Sheng, Olivia R. Liu
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1398-1414
Persistent link: https://www.econbiz.de/10014487303
Saved in:
8
Digital multisided platforms and women's health : an empirical analysis of peer-to-peer lending and abortion rates
Ozer, Gorkem Turgut
;
Greenwood, Brad N.
;
Gopal, Anandasivam
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014323479
Saved in:
9
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
10
Evolution of referrals over customers' life cycle : evidence from a ride-sharing platform
Fernández-Loría, Carlos
;
Cohen, Maxime C.
;
Ghose, Anindya
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 698-720
Persistent link: https://www.econbiz.de/10014325155
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