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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Direct marketing"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Direct marketing
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
6
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Brand
3
Dienstleistungsqualität
3
Markenartikel
3
Service quality
3
relationship marketing
3
Arbeitszufriedenheit
2
China
2
Confidence
2
E-commerce
2
Electronic Commerce
2
Ghana
2
Internet marketing
2
Job satisfaction
2
Lieferantenmanagement
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Social Web
2
Social web
2
Supplier relationship management
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
B2B relationship
1
B2B social media marketing
1
Beschwerdemanagement
1
Brand experience
1
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Undetermined
10
Free
1
Type of publication
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Article
11
Type of publication (narrower categories)
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Article in journal
11
Aufsatz in Zeitschrift
11
Language
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English
Author
All
Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Malhotra, Naresh K.
Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Sharma, Arun
12
Di Benedetto, C. Anthony
11
Christodoulides, George
9
Keränen, Joona
9
Terho, Harri
9
Cova, Bernard
8
Kleinaltenkamp, Michael
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Brown, Brian P.
6
Johnston, Wesley J.
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Ruyter, Ko de
6
Swani, Kunal
6
Aarikka-Stenroos, Leena
5
Beverland, Michael B.
5
Eggert, Andreas
5
La Rocca, Antonella
5
Mohan, Mayoor
5
Mora Cortez, Roberto
5
Mouzas, Stefanos
5
O'Cass, Aron
5
Rangarajan, Deva
5
Snehota, Ivan
5
Yan, Ruiliang
5
Andersen, Poul Houman
4
Calantone, Roger J.
4
Iyer, Gopalkrishnan R.
4
Jaakkola, Elina
4
Jacob, Frank
4
Jalkala, Anne
4
Kowalkowski, Christian
4
LaPlaca, Peter J.
4
Markovic, Stefan
4
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
11
Journal of business-to-business marketing
3
European journal of marketing : EJM
2
Journal of hospitality and tourism insights
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of African business
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of internet commerce
1
Journal of retailing
1
Journal of strategic marketing
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
Psychology & marketing
1
Service business
1
Society and business review
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The marketing review
1
The nature and scope of marketing research
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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All
ECONIS (ZBW)
11
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1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
3
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
4
Evolution of B2B relationship stages in China : a study of confucianism philosophy
Liu, Paul C. Y.
;
Yuan, Ruizhi
;
Luo, Jun
;
Balaji, M. S.
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013194592
Saved in:
5
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
6
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
7
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
8
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
9
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
10
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
1
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