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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of enterprise information systems : an official publication of the Information Resources Management Association"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
~subject:"Selling"
~subject:"Viral marketing"
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Search: subject_exact:"Online community"
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Digitale Plattform
Selling
Viral marketing
Social Web
150
Social web
150
Internet marketing
72
Online-Marketing
72
B-to-B-Marketing
52
Business-to-business marketing
52
Social media
48
Beziehungsmarketing
37
Relationship marketing
37
Lieferantenmanagement
34
Supplier relationship management
34
E-commerce
26
Electronic Commerce
26
Digitalisierung
16
Digitization
16
Internet
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Virales Marketing
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Marketing management
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Marketingmanagement
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Agnihotri, Raj
5
Dingus, Rebecca
3
Itani, Omar S.
3
Akram, Umair
2
Bilal, Muhammad
2
Cardinali, Silvio
2
Hu, Michael Y.
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Krush, Michael T.
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Sohaib, Muhammad
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Terho, Harri
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1
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Alam, Sarwar-A
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Brown, Brian P.
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Chaker, Nawar N.
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Chan, Ka Wing
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of enterprise information systems : an official publication of the Information Resources Management Association
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
118
Journal of retailing and consumer services
51
Information systems research : ISR
47
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of management information systems : JMIS
36
Tourism management : research, policies, practice
35
International journal of hospitality management
33
Journal of marketing communications
33
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Technological forecasting & social change : an international journal
28
Journal of marketing
26
International journal of advertising : the review of marketing communications
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Electronic commerce research
23
Electronic markets : EM ; the international journal of electronic commerce and business media
20
Journal of electronic commerce research : JECR
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of electronic marketing and retailing : IJEMR
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Business horizons
17
International journal of contemporary hospitality management
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of electronic commerce : IJEC
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel and tourism marketing
15
Management information systems : mis quarterly
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Internet policy review : journal on internet regulation
14
Journal of marketing research : JMR
14
Journal of the Academy of Marketing Science
14
International journal of consumer studies
13
Journal of internet commerce
13
Electronic markets : the international journal on networked business
12
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37
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Research trends of digital platforms : a survey of the literature from 2018 to 2021
Ha, Seungyeon
;
Park, Yujun
;
Kim, Jongpyo
;
Kim, Seongcheol
- In:
Telecommunications policy : the international journal …
47
(
2023
)
8
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014559144
Saved in:
4
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
5
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
6
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
7
Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.
;
Brynildsen, Gina
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
Saved in:
8
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
9
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
10
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
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