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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate social responsibility"
~subject:"Konsumentenverhalten"
~subject:"Literature review"
~subject:"Supply chain"
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Corporate social responsibility
Konsumentenverhalten
Literature review
Supply chain
Bibliometrics
53
Bibliometrie
53
Systematic literature review
18
Lieferkette
13
B-to-B-Marketing
10
Brand management
10
Business-to-business marketing
10
Markenführung
10
Lieferantenmanagement
8
Supplier relationship management
8
Consumer behaviour
7
Brand image
6
Markenimage
6
Nachhaltigkeit
6
Servitization
6
Sustainability
6
Betriebliche Wertschöpfung
4
Brand
4
Bundling strategy
4
Business process management
4
Corporate Social Responsibility
4
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Lean production
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Leistungsbündel
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Markenartikel
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4
Research agenda
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4
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4
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B2B
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3
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44
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Akinc, Umit
2
Kohtamäki, Marko
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Meredith, Jack R.
2
Ahmed, Pervaiz, K.
1
Aktas, Emel
1
Al-Abdin, Ahmed
1
Alghababsheh, Mohammad
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Anosike, Paschal
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1
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1
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1
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1
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1
Butt, I.
1
Caniato, Federico
1
Cao, Yougen
1
Casidy, Riza
1
Centobelli, Piera
1
Cerchione, Roberto
1
Chatha, K. A.
1
Chernetsky, Victor V.
1
Chicksand, Daniel
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Didonet, Simone Regina
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Du, Mei
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Gallear, David
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
The journal of brand management : an international journal
Journal of business research : JBR
51
International journal of production economics
41
International journal of production research
38
European journal of operational research : EJOR
32
International journal of consumer studies
31
Technological forecasting & social change : an international journal
27
Management review quarterly
25
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
19
Transportation research / E : an international journal
16
International journal of logistics : research and applications
15
International journal of physical distribution & logistics management : IJPD & LM
15
Journal of business ethics : JOBE
15
Journal of family business strategy
15
International journal of contemporary hospitality management
13
Journal of purchasing and supply management
13
The international journal of logistics management
13
Benchmarking : an international journal
12
International journal of project management : the journal of The International Project Management Association
12
Logistics
12
Supply chain management : an international journal
12
European management journal
11
International journal of hospitality management
11
Management research review
11
The marketing review
11
Business & Information Systems Engineering
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International business review : the official journal of the European International Business Academy
10
Journal of accounting education
10
The journal of strategic information systems : incorporating International Information Systems
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
The journal of business & industrial marketing
9
International Journal of Production Economics
8
International marketing review
8
International review of financial analysis
8
Journal of business economics : JBE
8
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
7
Business strategy and the environment
7
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1
Beware, an underdog may bite :
literature
review
and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
2
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
3
From greenwashing to green B2B marketing : a systematic
literature
review
Vangeli, Anastas
;
Małecka, Agnieszka
;
Mitręga, Maciej
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 281-299
Persistent link: https://www.econbiz.de/10014454913
Saved in:
4
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
5
Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic
literature
review
and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
Saved in:
6
Corporate social responsibility and sustainability practices in B2B markets : a review and research agenda
Huang, Ying
;
Surface, Debra Lee
;
Zhang, Chun
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 219-239
Persistent link: https://www.econbiz.de/10014226504
Saved in:
7
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
8
A synthesis of research on the marketing-sales interface : 1984-2020
Chernetsky, Victor V.
;
Hughes, Douglas E.
;
Schrock, Wyatt A.
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 159-181
Persistent link: https://www.econbiz.de/10013494049
Saved in:
9
Industry 4.0 and supply chain performance : a systematic
literature
review
of the benefits, challenges, and critical success factors of 11 core technologies
Rad, Fakhreddin Fakhrai
;
Oghazi, Pejvak
;
Palmié, Maximilian
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 268-293
Persistent link: https://www.econbiz.de/10013494056
Saved in:
10
Strategic trademark management : a systematic
literature
review
and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
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