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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of production research"
~isPartOf:"Springer eBook Collection"
~subject:"Business-to-business marketing"
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Search: subject_exact:"AI (Artificial intelligence)"
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Business-to-business marketing
Künstliche Intelligenz
262
Artificial intelligence
250
Digitalisierung
51
machine learning
44
Digitization
42
Lieferkette
35
Supply chain
35
artificial intelligence
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Agnihotri, Raj
2
Conboy, Kieran
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Keegan, Brendan James
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of production research
Springer eBook Collection
Journal of business research : JBR
5
The journal of business & industrial marketing
2
AI innovation in services marketing
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Digital influence on consumer habits : marketing challenges and opportunities
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Journal of marketing
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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1
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
2
Uncovering the dark side of AI-based decision-making : a case study in a B2B context
Papagiannidis, Emmanouil
;
Mikalef, Patrick
;
Conboy, Kieran
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 253-265
Persistent link: https://www.econbiz.de/10014454905
Saved in:
3
Artificial intelligence - partner relationships management for climate management in B2B firms to achieve sustainable competitiveness
Samadhiya, Ashutosh
;
Kumar, Anil
;
Yadav, Sanjeev
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 510-525
Persistent link: https://www.econbiz.de/10014455359
Saved in:
4
Neuroscience in business-to-business marketing research : a literature review, co-citation analysis and research agenda
Öberg, Christina
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 168-179
Persistent link: https://www.econbiz.de/10014433585
Saved in:
5
Applications of artificial intelligence in B2B marketing : challenges and future directions
Moradi, Masoud
;
Dass, Mayukh
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 300-314
Persistent link: https://www.econbiz.de/10014231308
Saved in:
6
AI-based innovation in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives
Petrescu, Maria
;
Krishen, Anjala S.
;
Kachen, Sheen
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 61-72
Persistent link: https://www.econbiz.de/10013255691
Saved in:
7
Managing B2B customer journeys in digital era : four management activities with artificial intelligence-empowered tools
Rusthollkarhu, Sami
;
Toukola, Sebastian
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 241-257
Persistent link: https://www.econbiz.de/10013326935
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8
Power negotiation on the tango dancefloor : the adoption of AI in B2B marketing
Keegan, Brendan James
;
Canhoto, Ana Isabel Domingos
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 36-48
Persistent link: https://www.econbiz.de/10013206403
Saved in:
9
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
10
Artificial intelligence and SMEs : how can B2B SMEs leverage AI platforms to integrate AI technologies?
Wei, Ruiqi
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 466-483
Persistent link: https://www.econbiz.de/10014230733
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