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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Online-Marketing
Simulation
B-to-B-Marketing
861
Business-to-business marketing
861
Lieferantenmanagement
504
Supplier relationship management
504
Relationship marketing
249
Beziehungsmarketing
248
Marketing management
134
Marketingmanagement
134
E-commerce
91
Electronic Commerce
91
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90
Unternehmensnetzwerk
90
Brand management
85
Markenführung
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Consumer behaviour
84
Konsumentenverhalten
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Selling
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Verkauf
84
Salespeople
81
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81
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76
Social Web
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Social web
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Internet marketing
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Value creation
64
Betriebliche Wertschöpfung
63
Brand image
60
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
47
Unternehmenserfolg
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42
Marketingtheorie
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127
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Christodoulides, George
5
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3
Mohan, Mayoor
3
Behl, Abhishek
2
Cardinali, Silvio
2
Cartwright, Severina
2
Casidy, Riza
2
Deng, Qi
2
Dwivedi, Yogesh Kumar
2
Ewing, Michael
2
Hill, Ronald Paul
2
Ji, Shaobo
2
Jiang, Yanxin
2
Kalafatis, Stavros P.
2
Karjaluoto, Heikki
2
Keränen, Joona
2
Kumar, Bipul
2
Kumar, V.
2
Liu, Hongfei
2
Liu, Martin J.
2
Luo, Jun
2
Marquardt, Adam J.
2
Mero, Joel
2
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2
Mäläskä, Minna
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Rod, Michel
2
Salo, Jari
2
Saraniemi, Saila
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Shabbir, Rizwan
2
Shaltoni, Abdel Monim
2
Shankar, Amit
2
Sharma, Arun
2
Singh, Jaywant
2
Terho, Harri
2
Tóth, Zsófia
2
Ulkuniemi, Pauliina
2
Wang, Yun
2
Watkins, Alison
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Journal of internet commerce
The journal of business & industrial marketing
Journal of business research : JBR
14
Journal of business-to-business marketing
4
Marketing intelligence & planning
4
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
The journal of brand management : an international journal
3
Businesses
2
European journal of marketing : EJM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Economic research
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing
1
International journal of technology marketing : IJTMkt
1
Journal of Applied Leadership and Management
1
Journal of business ethics : JOBE
1
Journal of business logistics
1
Journal of business market management : JBM
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of family business management : JFBM
1
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ECONIS (ZBW)
127
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
3
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
4
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
5
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
6
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
7
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
8
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
9
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
10
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
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