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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
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Subject
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Brand performance
Markenimage
Simulation
Value creation
B-to-B-Marketing
859
Business-to-business marketing
859
Lieferantenmanagement
502
Supplier relationship management
502
Relationship marketing
247
Beziehungsmarketing
246
Marketing management
134
Marketingmanagement
134
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
85
Markenführung
85
Consumer behaviour
84
Konsumentenverhalten
84
Selling
83
Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Betriebliche Wertschöpfung
63
Internet marketing
63
Online-Marketing
63
Brand image
60
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
47
Unternehmenserfolg
46
Marketing theory
42
Marketingtheorie
42
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77
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3
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Article
122
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3
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Aufsatz in Zeitschrift
Article in journal
125
Collection of articles of several authors
3
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3
Aufsatz im Buch
1
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1
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English
125
Author
All
Christodoulides, George
4
Keränen, Joona
4
Kleinaltenkamp, Michael
3
Lindgreen, Adam
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Beverland, Michael B.
2
Brown, Brian P.
2
Casidy, Riza
2
Eggert, Andreas
2
Elgeti, Laura
2
Ewing, Michael
2
Geigenmüller, Anja
2
Hill, Ronald Paul
2
Jiang, Yanxin
2
Kumar, V.
2
Marquardt, Adam J.
2
Nätti, Satu
2
Pitt, Leyland F.
2
Rajala, Risto
2
Shabbir, Rizwan
2
Terho, Harri
2
Töytäri, Pekka
2
Ulaga, Wolfgang
2
Wang, Yichuan
2
Watkins, Alison
2
Zhang, Jing
2
Adeola, Ogechi
1
Agnihotri, Raj
1
Albadvi, Amir
1
Alejandro, Thomas Brashear
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Apostolidis, Chrysostomos
1
Arnett, Dennis B.
1
Babu, Mujahid Mohiuddin
1
Backhaus, Klaus
1
Bag, Surajit
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
17
Journal of business-to-business marketing
7
Marketing theory
5
Management decision : MD
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Administrative Sciences : open access journal
2
Economic research
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of services and operations management
2
Journal of retailing and consumer services
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
The marketing review
2
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European management journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
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Source
All
ECONIS (ZBW)
125
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81
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81
What problems manufacturing companies can face when providing services around the world?
Neto, Germano Zarpelon
;
Pereira, Giancarlo Medeiros
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011339933
Saved in:
82
Value-based selling : an organizational capability perspective
Töytäri, Pekka
;
Rajala, Risto
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
Saved in:
83
The value creation scale of supplier-distibutor relationship in international markets
Lai, Chi-Shiun
;
Chan, Delphine Ya-Chu
;
Yang, Chin-Fang
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10010532063
Saved in:
84
Special section on accounting and marketing perspectives of value creation in inter-firm collaboration in industrial markets
Kraus, Kalle
(
contributor
)
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 3-121
Persistent link: https://www.econbiz.de/10011286954
Saved in:
85
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
86
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
87
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
88
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
89
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
90
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
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