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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Kowalkowski, Christian"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Sammelwerk"
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Bundling strategy
10
Leistungsbündel
10
Dienstleistungssektor
8
Service industry
8
B-to-B-Marketing
7
Business-to-business marketing
7
Business services
6
Digitalization
6
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Kowalkowski, Christian
Lindgreen, Adam
54
Di Benedetto, C. Anthony
52
Dwivedi, Yogesh Kumar
49
Laroche, Michel
48
Naudé, Peter
47
Parida, Vinit
46
Henneberg, Stephan
44
Dhir, Amandeep
40
Paul, Justin
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Huarng, Kun-Huang
39
Oghazi, Pejvak
38
Sharma, Piyush
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Chebat, Jean-Charles
37
Ko, Eunju
37
Woodside, Arch G.
37
Pereira, Vijay
36
Septianto, Felix
35
Johnston, Wesley J.
34
Wincent, Joakim
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Prentice, Catherine
32
Kohtamäki, Marko
31
Kraus, Sascha
31
Pantano, Eleonora
31
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Vrontis, Demetris
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Ivens, Björn Sven
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Thaichon, Park
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Yan, Ruiliang
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Foroudi, Pantea
26
Kaur, Puneet
26
Babin, Barry J.
25
O'Cass, Aron
25
Talwar, Shalini
25
Zhou, Kevin Zheng
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Mouzas, Stefanos
24
Möller, K. E. Kristian
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Journal of retailing and consumer services
The journal of business & industrial marketing
10
Journal of service management
4
Managing service quality : MSQ ; an international journal
2
Asia Pacific journal of marketing and logistics
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
European journal of marketing : EJM
1
International journal of business environment : IJBE
1
International journal of knowledge management studies : IJKMS
1
International journal of services technology and management
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of service research : JSR
1
Linköping studies in science and technology
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
The service industries journal
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ECONIS (ZBW)
26
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1
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
2
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
3
Tensions in digital servitization through a paradox lens
Tóth, Zsófia
;
Sklyar, Alexey
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
Saved in:
4
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
5
Emergent market innovation : a longitudinal study of technology-driven capability development and institutional work
Ekman, Peter
;
Röndell, Jimmie
;
Kowalkowski, Christian
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 469-482
Persistent link: https://www.econbiz.de/10012493950
Saved in:
6
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
7
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
8
Intuitive pricing by independent store managers : challenging beliefs and practices
Benoit, Sabine
;
Kienzler, Mario
;
Kowalkowski, Christian
- In:
Journal of business research : JBR
115
(
2020
),
pp. 70-84
Persistent link: https://www.econbiz.de/10012270836
Saved in:
9
Learning to discover value : value-based pricing and selling capabilities for services and solutions
Raja, Jawwad Z.
;
Frandsen, Thomas
;
Kowalkowski, Christian
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 142-159
Persistent link: https://www.econbiz.de/10012257474
Saved in:
10
Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms
Rapaccini, Mario
;
Saccani, Nicola
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 225-237
Persistent link: https://www.econbiz.de/10012285359
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