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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Green marketing"
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Green marketing
19
Öko-Marketing
17
Environmental management
10
Umweltmanagement
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Consumer behaviour
6
Konsumentenverhalten
6
B-to-B-Marketing
5
Business-to-business marketing
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Lieferkette
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green marketing
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Afum, Ebenezer
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Agyabeng-Mensah, Yaw
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
The journal of business & industrial marketing
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
International journal of green economics
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
European research studies
5
Global business review
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic perspectives : IJEP
4
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ECONIS (ZBW)
20
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1
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10
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20
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date (newest first)
date (oldest first)
1
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
4
Pricing and green promotion effort strategies in dual-channel green supply chain : considering e-commerce platform financing and free-riding
Li, Mengwan
;
Shan, Miyuan
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2310-2323
Persistent link: https://www.econbiz.de/10014471956
Saved in:
5
Does buying green pay off? : stock market reactions to green acquisitions
Wei, Yuyan
;
Pujari, Devashish
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 137-151
Persistent link: https://www.econbiz.de/10014433429
Saved in:
6
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Sun, Hongxia
;
Zhong, Yang
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014227514
Saved in:
7
The effects of green brand equity on green word of mouth : the mediating roles of three green factors
Mehdikhani, Rasoul
;
Valmohammadi, Changiz
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012798413
Saved in:
8
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
9
Green market orientation and organizational performance in Taiwan's electric and electronic industry : the mediating role of green supply chain management capability
Borazon, Elaine Quintana
;
Huang, Yi-Chun
;
Liu, Jen-Ming
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1475-1496
Persistent link: https://www.econbiz.de/10013401740
Saved in:
10
Caring for the commons : using psychological ownership to enhance stewardship behavior for public goods
Peck, Joann
;
Kirk, Colleen P.
;
Luangrath, Andrea W.
; …
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 33-49
Persistent link: https://www.econbiz.de/10012485581
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