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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"NBER working paper series"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Social web"
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Kundenzufriedenheit
Markenimage
Pharmaceuticals
Psychology of advertising
Social web
Internet marketing
367
Online-Marketing
366
Consumer behaviour
299
Konsumentenverhalten
299
Social Web
216
Advertising
170
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167
Advertising effects
127
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127
Beziehungsmarketing
124
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124
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98
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Internationales Marketing
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Thaichon, Park
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2
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Eugene Cheng-xi Aw
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Marketing intelligence & planning
NBER working paper series
Journal of business research : JBR
268
International journal of internet marketing and advertising : IJIMA
126
International journal of advertising : the review of marketing communications
105
Journal of marketing communications
96
Psychology & marketing
91
Journal of advertising research
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
The journal of product & brand management
72
Journal of advertising : official publication of the American Academy of Advertising
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
International journal of advertising : the quarterly review of marketing communications
68
Journal of promotion management : innovations in planning and applied research
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
Tourism management : research, policies, practice
62
Technological forecasting & social change : an international journal
59
The journal of brand management : an international journal
59
International journal of hospitality management
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Health marketing quarterly
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International journal of electronic marketing and retailing : IJEMR
49
Cogent business & management
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SpringerLink / Bücher
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Business horizons
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of internet commerce
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Information systems research : ISR
45
Journal of promotion management : JPM
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global marketing
42
Journal of management information systems : JMIS
42
International journal of technology marketing : IJTMkt
41
Journal of marketing
41
Asia Pacific journal of marketing and logistics
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
International marketing review
37
Journal of strategic marketing
36
European journal of marketing : EJM
35
Springer eBook Collection
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ECONIS (ZBW)
294
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
6
How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria
;
Waller, David
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
Saved in:
7
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
8
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
9
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
10
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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