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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Social web"
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Markenimage
Pharmaceuticals
Psychology of advertising
Social web
Internet marketing
308
Online-Marketing
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Consumer behaviour
244
Konsumentenverhalten
244
Social Web
176
Advertising
151
Werbung
149
Advertising effects
97
Beziehungsmarketing
97
Relationship marketing
97
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Online-Handel
88
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73
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Thaichon, Park
5
Agnihotri, Raj
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Dwivedi, Yogesh Kumar
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Rana, Nripendra P.
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3
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Islam, Tahir
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
NBER working paper series
Journal of business research : JBR
251
International journal of internet marketing and advertising : IJIMA
123
International journal of advertising : the review of marketing communications
97
Journal of marketing communications
95
Psychology & marketing
89
Journal of advertising research
78
The journal of product & brand management
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Journal of advertising : official publication of the American Academy of Advertising
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
International journal of advertising : the quarterly review of marketing communications
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
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Tourism management : research, policies, practice
55
Health marketing quarterly
52
International journal of hospitality management
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Business horizons
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SpringerLink / Bücher
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Cogent business & management
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Information systems research : ISR
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Journal of promotion management : JPM
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Marketing intelligence & planning
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International journal of electronic marketing and retailing : IJEMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
Journal of internet commerce
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
International journal of technology marketing : IJTMkt
39
Journal of global marketing
39
Journal of management information systems : JMIS
38
Journal of marketing
37
Springer eBook Collection
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Asia Pacific journal of marketing and logistics
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International marketing review
34
Journal of marketing management : MM
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
European journal of marketing : EJM
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ECONIS (ZBW)
223
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223
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
4
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
5
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
6
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
7
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
8
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
9
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
10
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
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