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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
~subject:"Einzelhandel"
~subject:"Online-Marketing"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
Customer satisfaction
Einzelhandel
Online-Marketing
Social web
Relationship marketing
617
Lieferantenmanagement
224
Supplier relationship management
224
Consumer behaviour
171
Konsumentenverhalten
171
B-to-B-Marketing
162
Business-to-business marketing
162
Kundenzufriedenheit
96
Dienstleistungsqualität
84
Service quality
84
Customer integration
76
Kundenintegration
76
Social Web
71
Customer value
69
Kundenwert
69
Brand management
68
Markenführung
68
Marketing management
61
Marketingmanagement
61
Salespeople
56
Verkaufspersonal
56
Betriebliche Wertschöpfung
52
Value creation
52
Internet marketing
51
Brand image
47
Markenimage
47
Confidence
43
Vertrauen
43
Selling
41
Verkauf
41
Firm performance
38
Unternehmenserfolg
38
Brand
36
Markenartikel
35
Business network
33
Unternehmensnetzwerk
33
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Undetermined
369
Free
9
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Article
614
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3
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Article in journal
617
Aufsatz in Zeitschrift
617
Conference paper
10
Konferenzbeitrag
10
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
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2
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617
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Jaakkola, Elina
8
Naudé, Peter
8
Terho, Harri
8
Casidy, Riza
7
La Rocca, Antonella
7
Agnihotri, Raj
6
Eggert, Andreas
6
Hollebeek, Linda D.
6
Snehota, Ivan
6
Aarikka-Stenroos, Leena
5
Edvardsson, Bo
5
Frow, Pennie
5
Nyadzayo, Munyaradzi W.
5
Payne, Adrian
5
Aksoy, Lerzan
4
Andersen, Poul Houman
4
Ewing, Michael
4
Henneberg, Stephan
4
Itani, Omar S.
4
Keränen, Joona
4
Kingshott, Russel P. J.
4
Lacoste, Sylvie
4
Malthouse, Edward C.
4
McColl-Kennedy, Janet R.
4
Nijssen, E. J.
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Sharma, Arun
4
Wang, Danny T.
4
Wang, Xinchun
4
Bala, Pradip Kumar
3
Behera, Rajat Kumar
3
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Chen, Annie Huiling
3
Dwivedi, Yogesh Kumar
3
Grönroos, Christian
3
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
Marketing intelligence & planning
Journal of business research : JBR
648
Journal of retailing and consumer services
582
International journal of hospitality management
280
SpringerLink / Bücher
261
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
617
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1
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617
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
3
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
4
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
5
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
6
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
7
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
8
Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
9
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
10
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
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