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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"SAGE library in marketing"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Marketing
9
Marketing management
9
Marketingmanagement
9
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
6
Supplier relationship management
6
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4
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4
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Wang, Yonggui
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1
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1
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1
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1
Möller, K. E. Kristian
1
Ndubisi, Nelson Oly
1
Näsholm, Malin H.
1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
SAGE library in marketing
Legends in marketing
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
23
Premier reference source
23
Erfurter Hefte zum angewandten Marketing
20
Journal of business research : JBR
16
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Zeszyty naukowe
13
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
12
International journal of technology marketing : IJTMkt
10
Journal of marketing management : MM
10
Acta Universitatis Lodziensis / Folia oeconomica
9
Research
9
Edward Elgar E-Book Archive
8
Europäische Kulturen in der Wirtschaftskommunikation
8
Proceedings series / American Marketing Association
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
7
Marketingforschung aktuell
7
Elgar original reference
6
Legends in strategic marketing
6
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
5
Gabler Edition Wissenschaft
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of strategic marketing
5
Lehrbuch
5
Psychology & marketing
5
Sportmanagement : SPM
5
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
5
Bericht der GfK-Tagung : vom ...
4
Developments in marketing science: proceedings of the Academy of Marketing Science
4
ESOMAR publication series
4
Fokus Dienstleistungsmarketing
4
Gabler-Lehrbuch
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ECONIS (ZBW)
15
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1
Marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011390389
Saved in:
2
Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
3
Access to modern marketing
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011444943
Saved in:
4
Rapid growth of marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445017
Saved in:
5
Prosperity of marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445018
Saved in:
6
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
7
Special issue: Managing creativity in business market relationships
Andersen, Poul Houman
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 82-134
Persistent link: https://www.econbiz.de/10009734089
Saved in:
8
Industrial networks and B2B marketing strategy
Ellis, Nick
(
contributor
);
Tadajewski, Mark
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10011290314
Saved in:
9
Special issue on industrial marketing strategy and B2B management by SMEs
Ndubisi, Nelson Oly
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008991590
Saved in:
10
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
1
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