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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Search: subject_exact:"Brand equity"
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Markenimage
Brand image
9
Brand management
7
Markenführung
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand equity
5
B-to-B-Marketing
4
Business-to-business marketing
4
brand equity
4
Beziehungsmarketing
3
Brand
3
Einzelhandel
3
Markenartikel
3
Relationship marketing
3
Retail trade
3
Brand loyalty
2
Business network
2
Handelsmarke
2
Marketing management
2
Marketingmanagement
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Store brand
2
Unternehmensnetzwerk
2
Betriebliche Wertschöpfung
1
Brand trust
1
Business model
1
Business model innovation
1
Business-to-business channels
1
Buying center
1
Capability approach
1
Capability-Ansatz
1
Competitive advantage
1
Consumer engagement
1
Contract- and response-based passive opportunism
1
Customer integration
1
Customer perceived value
1
Customer perceptions
1
Customer value
1
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7
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9
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Aufsatz in Zeitschrift
Reprint
Systematic review
Article in journal
9
Language
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English
9
Author
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Beneke, Justin
1
Calvo-Porral, Cristina
1
Capon, Noel
1
Choi, Laee
1
Cohen, Greg S.
1
Du, Mingfei
1
Guo, Chiquan
1
Huddleston, Patricia
1
Ishii, Ryuta
1
Jiang, Yanxin
1
Kim, Changju
1
Kumar, V.
1
Lévy Mangin, Jean-Pierre
1
Mathur, Manisha
1
Mbuyu, Marcelle
1
Meissner, Svenja
1
Park, Jin Yong
1
Rajan, Bharath
1
Röth, Tobias
1
Shabbir, Rizwan
1
Sousa, Simona de
1
Spieth, Patrick
1
Wang, Valerie Lynette
1
Wang, Yong Jian
1
Wickham, Bradkey
1
Zhang, Jing
1
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Industrial marketing management : the international journal for industrial and high-tech firms
The international review of retail, distribution and consumer research
Journal of business research : JBR
45
The journal of brand management : an international journal
26
Journal of retailing and consumer services
15
European journal of marketing : EJM
14
The journal of product & brand management
14
International journal of hospitality management
13
Cogent business & management
12
Journal of marketing
9
Journal of marketing communications
8
Asia Pacific journal of marketing and logistics
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Marketing intelligence & planning
6
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sports marketing & sponsorship
5
Journal of marketing for higher education
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Marketing i menedžment innovacij : m&mi
4
The journal of business & industrial marketing
4
The journal of consumer marketing
4
The marketing review
4
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ECONIS (ZBW)
9
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1
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9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
Does brand equity matter in small retailers' horizontal strategic alliances?
Kim, Changju
;
Ishii, Ryuta
;
Park, Jin Yong
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 227-237
Persistent link: https://www.econbiz.de/10013255678
Saved in:
2
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
3
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
4
Leveraging social media-based determinants to build customer-based brand equity of a retailer
Mathur, Manisha
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 554-575
Persistent link: https://www.econbiz.de/10011988220
Saved in:
5
The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
;
Sousa, Simona de
;
Mbuyu, Marcelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
Saved in:
6
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
7
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
8
The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee
;
Huddleston, Patricia
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
Saved in:
9
Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10010384760
Saved in:
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