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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Deutschland"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"e-commerce"
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Deutschland
Germany
Online-Marketing
Relationship marketing
e-commerce
E-commerce
96
Electronic Commerce
96
Lieferantenmanagement
71
Supplier relationship management
71
B-to-B-Marketing
61
Business-to-business marketing
61
Beziehungsmarketing
22
B2B
16
Digitalisierung
15
Digitization
15
Social Web
14
Social web
14
Internet marketing
13
Online retailing
13
Online-Handel
13
Business model
12
Digital platform
12
Digitale Plattform
12
Geschäftsmodell
12
KMU
12
SME
12
Betriebliche Wertschöpfung
9
Business network
9
Network economics
9
Netzwerkökonomik
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Unternehmensnetzwerk
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Value creation
9
Lieferkette
8
Marketing management
8
Marketingmanagement
8
Supply chain
8
Digitalization
7
Firm performance
7
Unternehmenserfolg
7
Innovation
6
Internet
6
B2B marketing
5
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5
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33
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33
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Alalwan, Ali Abdallah
1
Aras, Ajit
1
Baabdullah, Abdullah Mohammed
1
Boßow-Thies, Silvia
1
Brown, Brian P.
1
Chan, Ka Wing
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Gao, Wei
1
Gilbert, Jonathan Ross
1
Gordini, Niccolò
1
Gu, William
1
Hakanen, Taru
1
Hautamäki, Pia
1
Heikinheimo, Minna
1
Helander, Nina
1
Holland, Christopher P.
1
Hossain, Mehdi Tanzeeb
1
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Keränen, Joona
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
87
SpringerLink / Bücher
85
Journal of business research : JBR
54
International journal of business information systems : IJBIS
46
International journal of electronic marketing and retailing : IJEMR
45
International journal of electronic customer relationship management : IJECRM
43
Journal of internet commerce
42
MPRA Paper
40
International journal of internet marketing and advertising : IJIMA
37
Journal of management information systems : JMIS
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Electronic commerce research
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Information systems research : ISR
30
Gabler Edition Wissenschaft
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Springer eBook Collection / Business and Economics
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Springer eBook Collection
26
Lehrbuch
25
Journal of electronic commerce research : JECR
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
CESifo working papers
19
Journal of open innovation : technology, market, and complexity
19
Reihe Electronic Commerce
19
Technological forecasting & social change : an international journal
19
Electronic markets : the international journal on networked business
18
International journal of hospitality management
18
Journal of organizational computing and electronic commerce
18
The international review of retail, distribution and consumer research
18
The journal of business & industrial marketing
18
International journal of electronic business
17
Journal of marketing
17
International journal of electronic commerce : IJEC
16
International journal of production research
16
Journal of retailing
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
The service industries journal
16
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ECONIS (ZBW)
33
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1
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
2
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
3
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)
Yoon, Yeo Lim
;
Yoon, Yeohong
;
Nam, Hyoryung
;
Choi, Jeonghye
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 90-100
Persistent link: https://www.econbiz.de/10012501939
Saved in:
6
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
7
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
8
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
9
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
10
How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi
;
Chen, Daniel Qi
;
Gao, Wei
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
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