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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internet marketing"
~subject:"Network economics"
~subject:"SME"
~subject:"United States"
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Internet marketing
Network economics
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E-commerce
96
Electronic Commerce
96
Lieferantenmanagement
71
Supplier relationship management
71
B-to-B-Marketing
62
Business-to-business marketing
62
Beziehungsmarketing
23
Relationship marketing
23
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16
Online retailing
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Online-Handel
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Wei, Ruiqi
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Alalwan, Ali Abdallah
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
104
Journal of retailing and consumer services
91
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
International journal of internet marketing and advertising : IJIMA
57
Information systems research : ISR
51
Journal of internet commerce
51
Working paper / National Bureau of Economic Research, Inc.
50
International journal of electronic marketing and retailing : IJEMR
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Journal of management information systems : JMIS
44
SpringerLink / Bücher
41
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
37
International journal of hospitality management
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Journal of electronic commerce research : JECR
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Electronic commerce research
33
Technological forecasting & social change : an international journal
31
International journal of electronic business
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of business information systems : IJBIS
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of electronic commerce : IJEC
24
Electronic markets : EM ; the international journal of electronic commerce and business media
23
International journal of retail & distribution management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Springer eBook Collection
20
Tourism management : research, policies, practice
20
Journal of hospitality marketing & management
19
Journal of small business and enterprise development
19
Journal of travel and tourism marketing
18
International journal of contemporary hospitality management
17
Journal of retailing
17
Journal of the Academy of Marketing Science
17
Cogent business & management
16
European journal of operational research : EJOR
16
International journal of electronic customer relationship management : IJECRM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of fashion marketing and management
16
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ECONIS (ZBW)
32
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
3
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
6
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
7
Unravelling the dark side of sharing economy : managing and sustaining B2B relationships on digital platforms
Rana, Nripendra P.
;
Kar, Arpan Kumar
;
Gupta, Manish
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A4-A10
Persistent link: https://www.econbiz.de/10014433580
Saved in:
8
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
9
The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco
;
Agostini, Lara
;
Grandinetti, Roberto
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
Saved in:
10
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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