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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internet marketing"
~subject:"Netzwerkökonomik"
~subject:"SME"
~subject:"Social web"
~subject:"Supply chain"
~subject:"United States"
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Internet marketing
Netzwerkökonomik
SME
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Supply chain
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E-commerce
96
Electronic Commerce
96
Lieferantenmanagement
71
Supplier relationship management
71
B-to-B-Marketing
62
Business-to-business marketing
62
Beziehungsmarketing
23
Relationship marketing
23
B2B
16
Online retailing
16
Online-Handel
16
Digitalisierung
15
Digitization
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Social Web
14
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Marketingmanagement
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Consumer behaviour
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Firm performance
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Konsumentenverhalten
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Wei, Ruiqi
2
Agostini, Lara
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Alalwan, Ali Abdallah
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Aras, Ajit
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Baabdullah, Abdullah Mohammed
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1
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Demir, Emrah
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
132
Journal of retailing and consumer services
132
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
Electronic commerce research
66
Information systems research : ISR
66
International journal of internet marketing and advertising : IJIMA
63
Journal of internet commerce
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
62
SpringerLink / Bücher
61
International journal of electronic marketing and retailing : IJEMR
59
Journal of management information systems : JMIS
55
Management science : journal of the Institute for Operations Research and the Management Sciences
53
International journal of production economics
52
Working paper / National Bureau of Economic Research, Inc.
50
Technological forecasting & social change : an international journal
47
Journal of electronic commerce research : JECR
46
European journal of operational research : EJOR
45
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
43
International journal of business information systems : IJBIS
42
International journal of hospitality management
42
International journal of production research
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
International journal of electronic business
37
International journal of electronic commerce : IJEC
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Electronic markets : EM ; the international journal of electronic commerce and business media
35
International journal of e-business research : an official publication of the Information Resources Management Association
35
Transportation research / E : an international journal
33
Information systems and e-business management : ISeB
27
Journal of open innovation : technology, market, and complexity
25
Premier reference source
25
Springer eBook Collection
25
Tourism management : research, policies, practice
25
International journal of retail & distribution management
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
Journal of travel and tourism marketing
22
Cogent business & management
20
Electronic commerce research and applications
20
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ECONIS (ZBW)
42
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
3
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Disembedding air from e-commerce parcels : a joint challenge for supply chain actors
Grönberg, Sandra Brüel
;
Hulthén, Kajsa
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 396-406
Persistent link: https://www.econbiz.de/10014230668
Saved in:
6
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
7
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
8
Unravelling the dark side of sharing economy : managing and sustaining B2B relationships on digital platforms
Rana, Nripendra P.
;
Kar, Arpan Kumar
;
Gupta, Manish
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A4-A10
Persistent link: https://www.econbiz.de/10014433580
Saved in:
9
Cross-border e-commerce firms as supply chain integrators : the management of three flows
Wang, Ying
;
Jia, Fu
;
Schoenherr, Tobias
;
Gong, Yu
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 72-88
Persistent link: https://www.econbiz.de/10012289294
Saved in:
10
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
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