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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Online-Marketing"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Online-Marketing
Psychology of advertising
Relationship marketing
B-to-B-Marketing
70
Business-to-business marketing
70
Internet marketing
69
Social Web
57
Social web
57
Lieferantenmanagement
54
Supplier relationship management
54
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41
Internationales Marketing
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Agnihotri, Raj
3
Mero, Joel
3
Terho, Harri
3
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Cardinali, Silvio
2
Cartwright, Severina
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Christodoulides, George
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
342
International journal of internet marketing and advertising : IJIMA
201
Journal of retailing and consumer services
188
SpringerLink / Bücher
137
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of advertising research
134
International journal of advertising : the review of marketing communications
133
Journal of marketing communications
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
112
Psychology & marketing
111
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
90
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
85
International journal of electronic marketing and retailing : IJEMR
84
Springer eBook Collection
84
International journal of advertising : the quarterly review of marketing communications
83
Journal of promotion management : innovations in planning and applied research
79
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of advertising : official publication of the American Academy of Advertising
75
Technological forecasting & social change : an international journal
73
Electronic commerce research
64
Journal of promotion management : JPM
62
Cogent business & management
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of technology marketing : IJTMkt
61
Journal of management information systems : JMIS
60
Journal of marketing
59
Journal of marketing research : JMR
58
Business horizons
57
The journal of product & brand management
57
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
56
Journal of travel and tourism marketing
52
Marketing intelligence & planning
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
International journal of contemporary hospitality management
48
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ECONIS (ZBW)
76
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
4
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
6
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
7
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
8
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
9
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
10
Can data-driven precision marketing promote user ad clicks? : evidence from advertising in WeChat moments
Yu, Chuanpeng
;
Zhang, Zhengang
;
Lin, Chunpei
;
Wu, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 481-492
Persistent link: https://www.econbiz.de/10012372707
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