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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Lieferantenmanagement
828
Supplier relationship management
828
Business-to-business marketing
611
B-to-B-Marketing
609
Beziehungsmarketing
406
Relationship marketing
406
Marketing management
249
Marketingmanagement
249
Business network
189
Unternehmensnetzwerk
189
Innovation
140
Lieferkette
136
Supply chain
136
Firm performance
112
Marketing
111
Unternehmenserfolg
110
Brand management
107
Markenführung
107
Bundling strategy
103
Consumer behaviour
103
Konsumentenverhalten
103
Leistungsbündel
103
USA
99
United States
99
Salespeople
98
Verkaufspersonal
98
Innovation management
97
Innovationsmanagement
97
Selling
93
Verkauf
93
Value creation
90
Betriebliche Wertschöpfung
89
Inter-firm cooperation
82
Unternehmenskooperation
82
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81
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81
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81
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81
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80
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80
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14
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1,592
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43
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43
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33
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24
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Naudé, Peter
30
Henneberg, Stephan
27
Lindgreen, Adam
23
Di Benedetto, C. Anthony
18
Sharma, Arun
18
Pardo, Catherine
14
Snehota, Ivan
14
Agnihotri, Raj
13
Cova, Bernard
13
Ivens, Björn Sven
13
Eggert, Andreas
12
La Rocca, Antonella
12
Keränen, Joona
11
Kowalkowski, Christian
11
Ritter, Thomas
11
Terho, Harri
11
Christodoulides, George
10
Johnston, Wesley J.
10
Kleinaltenkamp, Michael
10
Kohtamäki, Marko
10
Mouzas, Stefanos
10
Ulaga, Wolfgang
10
Gebauer, Heiko
9
Matthyssens, Paul
9
Möller, K. E. Kristian
9
Ruyter, Ko de
9
Andersen, Poul Houman
8
Casidy, Riza
8
Corsaro, Daniela
8
O'Cass, Aron
8
Storbacka, Kaj
8
Swani, Kunal
8
Akter, Shahriar
7
Brown, Brian P.
7
Ewing, Michael
7
Ford, David
7
Frow, Pennie
7
Gabrielsson, Mika
7
Gupta, Suraksha
7
Mitręga, Maciej
7
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IMP Group
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
1,592
USB Cologne (EcoSocSci)
14
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21
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30
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21
Sustainability starts from within : a critical analysis of internal
marketing
in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
22
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
23
Influencer
marketing
within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
24
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
25
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
26
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
27
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
28
Marketing
analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
29
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
30
More is better but in what direction? : the effects of relationship
marketing
investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
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