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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Virales Marketing"
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Search: subject_exact:"Elektronischer Markt"
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Virales Marketing
Online retailing
279
Online-Handel
279
E-commerce
254
Electronic Commerce
254
Consumer behaviour
189
Konsumentenverhalten
189
Social Web
86
Social web
86
Internet marketing
85
Online-Marketing
85
Viral marketing
64
Experiment
46
Website
42
Internet
41
Confidence
40
Vertrauen
40
Einzelhandel
37
Retail trade
37
Beziehungsmarketing
36
Relationship marketing
36
Personalisierung
35
Personalization
35
Digital platform
30
Digitale Plattform
30
Preismanagement
30
Pricing strategy
30
USA
28
United States
28
electronic commerce
27
Distribution channel
21
Vertriebsweg
21
Customer satisfaction
20
Kundenzufriedenheit
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Theorie
19
Theory
19
Information technology
17
Informationstechnik
17
Lieferantenmanagement
17
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64
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Tan, Yong
3
Cao, Huanhuan
2
Feng, Juan
2
Kwark, Young
2
Li, Xiaolin
2
Lin, Zhijie
2
Mai, Feng
2
Pavlou, Paul A.
2
Qiu, Liangfei
2
Qiu, Lingyun
2
Tan, Chuan-hoo
2
Wu, Chaojiang
2
Wu, Ji
2
Aggarwal, Rohit
1
Ahmad, Shimi Naurin
1
Ahn, Joongho
1
Akkan, Can
1
Amblee, Naveen
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Baek, Hyunmi
1
Bai, Xue
1
Bapna, Ravi
1
Baum, Daniela
1
Bockstedt, Jesse
1
Brass, Daniel J.
1
Brusch, Ines
1
Bui, Tung
1
Chang, Che-Wei
1
Chen, Haipeng
1
Chen, Hong
1
Chen, Jianqing
1
Chen, Jiawei
1
Chen, Ssu-Yu
1
Cheng, T. C. E.
1
Cho, Daegon
1
Choi, Angela Aerry
1
Choi, Youngseok
1
Cohen, Maxime C.
1
Cui, Geng
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Information systems research : ISR
International journal of electronic commerce : IJEC
Journal of business research : JBR
51
Journal of retailing and consumer services
38
International journal of hospitality management
32
Journal of management information systems : JMIS
20
Tourism management : research, policies, practice
18
Electronic commerce research
15
Journal of electronic commerce research : JECR
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of hospitality marketing & management
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Journal of retailing
9
International journal of consumer studies
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
Electronic commerce research and applications
7
Journal of marketing
7
Management information systems : mis quarterly
7
Psychology & marketing
7
Tourism management perspectives : TMP
7
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Journal of marketing research
6
Journal of the Operational Research Society
6
Pakistan journal of commerce and social sciences
6
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business information systems : IJBIS
5
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ECONIS (ZBW)
64
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
3
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
4
When products receive reviews across platforms : studying the platform concentration of electronic word-of-mouth
Chen, Hong
;
Duan, Wenjing
;
Zhou, Wenqi
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013191942
Saved in:
5
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
6
Evolution of referrals over customers' life cycle : evidence from a ride-sharing platform
Fernández-Loría, Carlos
;
Cohen, Maxime C.
;
Ghose, Anindya
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 698-720
Persistent link: https://www.econbiz.de/10014325155
Saved in:
7
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
8
Gazing at the stars is not enough, look at the specific word entropy, too!
Fresneda, Jorge E.
;
Gefen, David
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012418425
Saved in:
9
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
10
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
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