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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Werbewirkung"
~type:"article"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Internet
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Viral marketing
192
Virales Marketing
192
Social Web
118
Social web
118
Consumer behaviour
100
Konsumentenverhalten
100
Online-Marketing
92
Online retailing
59
E-commerce
31
Electronic Commerce
31
word of mouth
26
online reviews
24
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23
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23
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23
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23
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Duan, Wenjing
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Fossen, Beth L.
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Godes, David
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Gopinath, Shyam
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Mai, Feng
3
Proserpio, Davide
3
Schweidel, David A.
3
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2
Benbasat, Izak
2
Cao, Huanhuan
2
Cenfetelli, Ronald T.
2
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2
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2
Li, Xiaolin
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2
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2
Maslowska, Ewa
2
Mayzlin, Dina
2
Ofek, Elie
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
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Tucker, Catherine
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Wang, Xin
2
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2
Wu, Chaojiang
2
Xu, Jingjun
2
Zhang, Dongsong
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Zhang, Jie Jennifer
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Zhou, Wenqi
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Albuquerque, Paulo
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of advertising : the quarterly review of marketing communications
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
85
Journal of retailing and consumer services
58
International journal of hospitality management
54
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Information systems research : ISR
35
Tourism management : research, policies, practice
35
Journal of marketing communications
33
Electronic commerce research
28
Journal of electronic commerce research : JECR
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of contemporary hospitality management
23
Journal of hospitality marketing & management
22
Journal of internet commerce
21
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the review of marketing communications
19
Journal of advertising research
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Psychology & marketing
19
Journal of marketing
18
Journal of promotion management : innovations in planning and applied research
18
Journal of travel and tourism marketing
17
European journal of marketing : EJM
15
The journal of product & brand management
14
International journal of consumer studies
13
International journal of electronic commerce : IJEC
13
International journal of technology marketing : IJTMkt
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Marketing letters : a journal of research in marketing
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of retailing
11
Business horizons
10
Journal of consumer marketing
10
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ECONIS (ZBW)
124
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1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
3
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
4
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
5
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
6
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
7
A growing or depreciating love? : linking time with customer satisfaction through online reviews
Xu, Xun
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013255742
Saved in:
8
Doctors' provision of online health consultation service and patient review valence : evidence from a quasi-experiment
Liu, Shan
;
Wang, Hao
;
Gao, Baojun
;
Deng, Zhaohua
- In:
Information & management : the internat. journal of …
59
(
2022
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013327143
Saved in:
9
Should we teach in hybrid mode or fully online? : a theory and empirical investigation on the service-profit chain in MBAs
Scaringella, Laurent
;
Górska, Anna
;
Calderon, Dennis
; …
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259494
Saved in:
10
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
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