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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
Brand image
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Social web
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Konsumentenverhalten
780
Theory
353
Social Web
303
Online-Marketing
249
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213
United States
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Beziehungsmarketing
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Relationship marketing
181
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Werbewirkung
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Innovation
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Electronic Commerce
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Brand management
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Markenführung
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Experiment
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Werbung
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Viral marketing
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Virales Marketing
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Game theory
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Marketingmanagement
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Information technology
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Chintagunta, Pradeep K.
15
Hauser, John R.
13
Schweidel, David A.
12
Tucker, Catherine
12
Gijsbrechts, Els
11
Allenby, Greg M.
10
Dekimpe, Marnik G.
10
Muller, Eitan
10
Chen, Yuxin
9
Fader, Peter
9
Iyengar, Radha
9
Jerath, Kinshuk
9
Luo, Xin
9
Neslin, Scott A.
9
Srinivasan, Kannan
9
Sun, Baohong
9
Warlop, Luk
9
Bose, Indranil
8
Bradlow, Eric T.
8
Braun, Michael
8
Pauwels, Koen
8
Van Den Bulte, Christophe
8
Warkentin, Merrill
8
Bijmolt, Tammo H. A.
7
Bronnenberg, Bart J.
7
Goldenberg, Jacob
7
Goldfarb, Avi
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Lu, Yaobin
7
Stremersch, Stefan
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Wilbur, Kenneth C.
7
Zhu, Yi
7
Chan, Tat
6
Clement, Michel
6
Feinberg, Fred M.
6
Horsky, Dan
6
Katona, Zsolt
6
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of operational research : EJOR
5,683
Economics letters
5,301
International journal of production research
3,329
Journal of business research : JBR
3,078
International journal of production economics
2,991
Journal of economic theory
2,891
Computers & operations research : and their applications to problems of world concern ; an international journal
2,448
Journal of economic dynamics & control
2,412
Journal of economic behavior & organization : JEBO
2,381
The American economic review
2,352
Journal of retailing and consumer services
2,272
Management science : journal of the Institute for Operations Research and the Management Sciences
2,016
European economic review : EER
1,948
Games and economic behavior
1,879
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,824
Journal of public economics
1,771
Applied economics
1,746
Economic modelling
1,725
Journal of econometrics
1,605
Journal of banking & finance
1,502
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,491
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,402
The economic journal : the journal of the Royal Economic Society
1,401
Journal of monetary economics
1,385
International economic review
1,355
Public choice
1,346
Social choice and welfare
1,296
American journal of agricultural economics
1,277
International journal of industrial organization
1,274
Journal of international economics
1,266
Applied economics letters
1,254
Transportation research / E : an international journal
1,238
Journal of mathematical economics
1,144
Technological forecasting & social change : an international journal
1,126
Journal of macroeconomics
1,114
Energy economics
1,087
The Canadian journal of economics
1,070
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,054
Operations research letters
1,053
Journal of political economy
1,048
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ECONIS (ZBW)
1,457
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
4
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
5
The bright side of emotional extremity : evidence from tipping in live streaming platform
Chen, Xingyu
;
Ji, Li
;
Jiang, Ling
;
Huang, Justin T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013534504
Saved in:
6
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
7
Competing on price and guarantee compensation : heeding cloud consumer's quality perception
Chen, Fuzan
;
Lu, Aijun
;
Wu, Harris
;
Li, Minqiang
;
Feng, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
8
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014466156
Saved in:
8
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
9
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
10
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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