//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Konsumentenverhalten
780
Theory
353
Theorie
352
Social Web
303
Online-Marketing
249
USA
213
United States
213
Beziehungsmarketing
181
Relationship marketing
181
Online retailing
180
Online-Handel
180
Advertising effects
154
Werbewirkung
154
Preismanagement
151
Pricing strategy
151
Innovation
147
E-commerce
145
Electronic Commerce
145
Brand management
144
Markenführung
144
Experiment
143
Werbung
136
Viral marketing
134
Virales Marketing
134
Game theory
124
Spieltheorie
124
Marketing management
114
Marketingmanagement
114
Information technology
111
Informationstechnik
111
Brand
108
Social network
104
Soziales Netzwerk
104
Competition
96
more ...
less ...
Online availability
All
Undetermined
711
Type of publication
All
Article
1,229
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
1,232
Case study
7
Collection of articles of several authors
7
Fallstudie
7
Sammelwerk
7
Conference paper
4
Systematic review
2
Übersichtsarbeit
2
more ...
less ...
Language
All
Bulgarian
English
Finnish
Malay (macrolanguage)
Author
All
Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Schweidel, David A.
10
Sun, Baohong
9
Warlop, Luk
9
Bose, Indranil
8
Jerath, Kinshuk
8
Neslin, Scott A.
8
Pauwels, Koen
8
Bijmolt, Tammo H. A.
7
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Luo, Xin
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Verhoef, Peter C.
7
Wilbur, Kenneth C.
7
Zhu, Yi
7
Bronnenberg, Bart J.
6
Chan, Tat
6
Chen, Yuxin
6
Clement, Michel
6
Li, Yung-Ming
6
Lu, Xianghua
6
Lu, Yaobin
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Srinivasan, Shuba
6
Warkentin, Merrill
6
Allenby, Greg M.
5
Benitez, Jose
5
Cheung, Christy M. K.
5
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,822
Journal of retailing and consumer services
2,247
International journal of production economics
2,085
International journal of production research
1,680
European journal of operational research : EJOR
1,290
International journal of hospitality management
870
International journal of consumer studies
779
Psychology & marketing
776
Management science : journal of the Institute for Operations Research and the Management Sciences
738
Transportation research / E : an international journal
734
Technological forecasting & social change : an international journal
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Small business economics : an entrepreneurship journal
599
The journal of brand management : an international journal
560
Industrial marketing management : the international journal for industrial and high-tech firms
555
Cogent business & management
526
Tourism management : research, policies, practice
501
International journal of logistics systems and management
500
European journal of marketing : EJM
492
Asia Pacific journal of marketing and logistics
486
The journal of product & brand management
481
Journal of retailing
458
Journal of business ethics : JOBE
440
Omega : the international journal of management science
440
Journal of travel and tourism marketing
432
International journal of retail & distribution management
429
Journal of marketing research : JMR
429
Journal of marketing management : MM
425
Journal of advertising research
420
Journal of marketing communications
401
The international review of retail, distribution and consumer research
399
Journal of marketing
380
International journal of logistics : research and applications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Journal of fashion marketing and management
354
Journal of the Academy of Marketing Science
352
Supply chain management : an international journal
347
more ...
less ...
Source
All
ECONIS (ZBW)
1,232
Showing
1
-
10
of
1,232
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
4
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
5
The bright side of emotional extremity : evidence from tipping in live streaming platform
Chen, Xingyu
;
Ji, Li
;
Jiang, Ling
;
Huang, Justin T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013534504
Saved in:
6
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
7
Competing on price and guarantee compensation : heeding cloud consumer's quality perception
Chen, Fuzan
;
Lu, Aijun
;
Wu, Harris
;
Li, Minqiang
;
Feng, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
8
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014466156
Saved in:
8
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
9
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
10
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->