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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Electronic word-of-mouth"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Electronic word-of-mouth
Internet marketing
Internet
Online-Handel
Viral marketing
162
Virales Marketing
162
Social Web
101
Social web
101
Consumer behaviour
86
Konsumentenverhalten
86
Online-Marketing
80
Online retailing
55
E-commerce
29
Electronic Commerce
29
word of mouth
25
online reviews
22
Data Mining
21
Data mining
21
Personalisierung
21
Personalization
21
social media
18
user-generated content
16
Social network
15
Soziales Netzwerk
15
Social relations
14
Soziale Beziehungen
14
Advertising effects
13
Werbewirkung
13
Beziehungsmarketing
11
Relationship marketing
11
Customer integration
10
Kundenintegration
10
Advertising
9
Experiment
9
Werbung
9
advertising
9
Digital platform
8
Digitale Plattform
8
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8
online word of mouth
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104
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Duan, Wenjing
3
Fossen, Beth L.
3
Gopinath, Shyam
3
Mai, Feng
3
Proserpio, Davide
3
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
2
Cao, Huanhuan
2
Cenfetelli, Ronald T.
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Li, Xiaolin
2
Lin, Zhijie
2
Ofek, Elie
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Wang, Xin
2
Warkentin, Merrill
2
Wu, Chaojiang
2
Xu, Jingjun
2
Zhang, Dongsong
2
Zhang, Jie Jennifer
2
Zhou, Wenqi
2
Agarwal, Ritu
1
Akrout, Houcine
1
Albuquerque, Paulo
1
Averbeck, Joshua M.
1
Balaji, M. S.
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Beck, Roman
1
Bell, David R.
1
Bendle, Neil T.
1
Benitez, Jose
1
Bockstedt, Jesse
1
Boh, Wai Fong
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
83
Journal of retailing and consumer services
57
International journal of hospitality management
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of internet marketing and advertising : IJIMA
40
Information systems research : ISR
35
Tourism management : research, policies, practice
35
Journal of marketing communications
31
Electronic commerce research
28
International journal of contemporary hospitality management
24
Journal of hospitality marketing & management
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of electronic commerce research : JECR
22
Journal of internet commerce
21
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the review of marketing communications
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of marketing
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
Journal of promotion management : innovations in planning and applied research
15
International journal of consumer studies
13
International journal of electronic commerce : IJEC
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
The journal of product & brand management
13
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Business horizons
11
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Marketing letters : a journal of research in marketing
11
Journal of consumer marketing
10
Journal of retailing
10
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ECONIS (ZBW)
104
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1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
3
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
4
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
5
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
6
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
7
A growing or depreciating love? : linking time with customer satisfaction through online reviews
Xu, Xun
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013255742
Saved in:
8
Doctors' provision of online health consultation service and patient review valence : evidence from a quasi-experiment
Liu, Shan
;
Wang, Hao
;
Gao, Baojun
;
Deng, Zhaohua
- In:
Information & management : the internat. journal of …
59
(
2022
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013327143
Saved in:
9
Should we teach in hybrid mode or fully online? : a theory and empirical investigation on the service-profit chain in MBAs
Scaringella, Laurent
;
Górska, Anna
;
Calderon, Dennis
; …
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259494
Saved in:
10
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
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