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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing communications"
~subject:"Internet marketing"
~subject:"Internet"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Internet
Viral marketing
106
Virales Marketing
106
Social Web
67
Social web
67
Consumer behaviour
63
Konsumentenverhalten
63
Online-Marketing
58
Online retailing
32
Online-Handel
32
social media
14
Personalisierung
13
Personalization
13
Data Mining
12
Data mining
12
E-commerce
12
Electronic Commerce
12
Advertising effects
10
Brand management
10
Markenführung
10
Werbewirkung
10
Brand image
8
Credibility
8
Markenimage
8
Online reviews
8
Social network
8
Soziales Netzwerk
8
word-of-mouth
8
Brand
7
Glaubwürdigkeit
7
Markenartikel
7
eWOM
7
Beziehungsmarketing
6
Confidence
6
Electronic word-of-mouth
6
Relationship marketing
6
Social media
6
Vertrauen
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Customer satisfaction
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Article
62
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62
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62
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English
62
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Cao, Huanhuan
2
Huh, Jisu
2
Kareklas, Ioannis
2
Li, Xiaolin
2
Mai, Feng
2
Muehling, Darrel D.
2
Weber, T. J.
2
Wu, Chaojiang
2
Akrout, Houcine
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Balaji, M. S.
1
Balboni, Bernardo
1
Barnes, Nora Ganim
1
Beck, Roman
1
Belanche, Daniel
1
Benitez, Jose
1
Bergiel, Blaise
1
Bockstedt, Jesse
1
Bose, Indranil
1
Brunel, Frédéric F.
1
Buttle, Francis A.
1
Calderon, Dennis
1
Carley, Kathleen M.
1
Chang, Che-Wei
1
Chen, Chiao-Chieh
1
Chen, Kuanchin
1
Chen, Rui
1
Chen, Ssu-Yu
1
Chen, Weiping
1
Chikhalkar, Rekha
1
Chiu, Ya-Ling
1
Chiu, Yu-Ping
1
Chong, Alain Yee Long
1
Clare, Carl J.
1
Coelho, Pedro Simões
1
Dalakas, Vassilis
1
Datta, Biplab
1
Deng, Zhaohua
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing communications
Journal of business research : JBR
74
International journal of hospitality management
45
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of internet marketing and advertising : IJIMA
38
Tourism management : research, policies, practice
30
Information systems research : ISR
28
Electronic commerce research
23
Journal of management information systems : JMIS
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
16
Journal of marketing
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
European journal of marketing : EJM
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
Cogent business & management
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
62
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
4
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
5
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
6
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
7
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
8
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
9
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
10
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
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