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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Internet
Online-Handel
Viral marketing
130
Virales Marketing
130
Social Web
77
Social web
77
Consumer behaviour
67
Konsumentenverhalten
67
Online-Marketing
59
Online retailing
39
word of mouth
23
Data Mining
16
Data mining
16
E-commerce
16
Electronic Commerce
16
Personalisierung
14
Personalization
14
Social network
14
Soziales Netzwerk
14
Social relations
13
Soziale Beziehungen
13
online reviews
12
social media
12
user-generated content
12
Advertising effects
11
Werbewirkung
11
Advertising
9
Beziehungsmarketing
9
Customer integration
9
Kundenintegration
9
Relationship marketing
9
Werbung
9
advertising
9
Experiment
8
Online reviews
8
online word of mouth
7
Electronic word-of-mouth
6
online word-of-mouth
6
social networks
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79
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Fossen, Beth L.
3
Gopinath, Shyam
3
Mai, Feng
3
Proserpio, Davide
3
Schweidel, David A.
3
Cao, Huanhuan
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Li, Xiaolin
2
Ofek, Elie
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Wang, Xin
2
Wu, Chaojiang
2
Agarwal, Ritu
1
Akrout, Houcine
1
Albuquerque, Paulo
1
Balaji, M. S.
1
Bapna, Ravi
1
Bart, Yakov
1
Beck, Roman
1
Bell, David R.
1
Bendle, Neil T.
1
Benitez, Jose
1
Bockstedt, Jesse
1
Bose, Indranil
1
Brusch, Ines
1
Burtch, Gordon
1
Calderon, Dennis
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chang, Che-Wei
1
Chatow, Udi
1
Che, Hai
1
Chen, Hong
1
Chen, Kay-Yut
1
Chen, Kuanchin
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
82
Journal of retailing and consumer services
56
International journal of hospitality management
54
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Information systems research : ISR
35
Tourism management : research, policies, practice
34
Journal of marketing communications
31
Electronic commerce research
28
Journal of management information systems : JMIS
24
International journal of contemporary hospitality management
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of electronic commerce research : JECR
22
Journal of hospitality marketing & management
22
Journal of internet commerce
21
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the review of marketing communications
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of marketing
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
International journal of advertising : the quarterly review of marketing communications
15
Journal of promotion management : innovations in planning and applied research
15
International journal of consumer studies
13
International journal of electronic commerce : IJEC
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
The journal of product & brand management
13
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Business horizons
10
Journal of consumer marketing
10
Journal of retailing
10
Marketing letters : a journal of research in marketing
10
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ECONIS (ZBW)
79
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1
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
3
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
4
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
5
A growing or depreciating love? : linking time with customer satisfaction through online reviews
Xu, Xun
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013255742
Saved in:
6
Doctors' provision of online health consultation service and patient review valence : evidence from a quasi-experiment
Liu, Shan
;
Wang, Hao
;
Gao, Baojun
;
Deng, Zhaohua
- In:
Information & management : the internat. journal of …
59
(
2022
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013327143
Saved in:
7
Should we teach in hybrid mode or fully online? : a theory and empirical investigation on the service-profit chain in MBAs
Scaringella, Laurent
;
Górska, Anna
;
Calderon, Dennis
; …
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259494
Saved in:
8
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
9
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
10
Identification of travel styles by learning from consumer-generated images in online travel communities
Brusch, Ines
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013363427
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