//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
~subject:"Website"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Virales Marketing
Website
Consumer behaviour
510
Konsumentenverhalten
510
Social Web
87
Social web
87
Online retailing
84
Online-Handel
84
Internet marketing
64
Online-Marketing
64
Brand management
63
Markenführung
63
Beziehungsmarketing
62
Brand image
55
Markenimage
55
Advertising effects
48
Werbewirkung
48
Viral marketing
47
Experiment
43
Brand
39
Markenartikel
39
Emotion
38
E-commerce
35
Electronic Commerce
35
Customer satisfaction
33
Kundenzufriedenheit
33
Confidence
29
Vertrauen
29
Theorie
27
Theory
27
Dienstleistungsqualität
26
Service quality
26
Innovation adoption
25
Innovationsakzeptanz
25
Advertising
23
Cognition
23
Kognition
23
Werbung
23
Personality psychology
22
more ...
less ...
Online availability
All
Undetermined
78
Free
3
Type of publication
All
Article
126
Type of publication (narrower categories)
All
Article in journal
126
Aufsatz in Zeitschrift
126
Language
All
English
126
Author
All
Chen, Qimei
3
Lu, Yaobin
3
Zhang, Hong
3
Bose, Indranil
2
Doorn, Jenny van
2
He, Yi
2
Hua, Zhongsheng
2
Kim, Yong Jin
2
Li, Dahui
2
Lin, Zhibin
2
Ow, Terence T.
2
Saenger, Christina
2
Thomas, Veronica L.
2
Wang, Bin
2
Wu, Ji
2
Zhao, Ling
2
Aali, Abdulrahman Yousef al-
1
Abulaiti, Gulimire
1
Ahn, Tony
1
Ahuvia, Aaron
1
Akrout, Houcine
1
Ashworth, Laurence
1
Bae, T. J.
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Balaji, M. S.
1
Banerjee, Shankhadeep
1
Barnes, Stuart J.
1
Barone, Michael J.
1
Bartosiak, Marcin
1
Batra, Rajeev
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Ben Mimoun, Mohamed Slim
1
Benavent, Christophe
1
Bhagwatwar, Akshay
1
Bhattacharyya, Samadrita
1
Bilgihan, Anil
1
Biswas, Abhijit
1
Blut, Markus
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
547
Journal of business research : JBR
486
International journal of hospitality management
232
The journal of services marketing
133
The journal of product & brand management
113
Psychology & marketing
109
Journal of hospitality marketing & management
100
International journal of internet marketing and advertising : IJIMA
97
Cogent business & management
94
International journal of contemporary hospitality management
94
The journal of brand management : an international journal
92
Journal of travel and tourism marketing
90
Journal of the Academy of Marketing Science
89
Asia Pacific journal of marketing and logistics
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of retailing
80
Tourism management : research, policies, practice
78
Journal of strategic marketing
75
The service industries journal
75
Journal of marketing
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
European journal of marketing : EJM
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Journal of internet commerce
65
International journal of electronic marketing and retailing : IJEMR
63
Marketing intelligence & planning
63
Journal of marketing communications
62
The international review of retail, distribution and consumer research
62
Journal of service management
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Services marketing quarterly
57
SpringerLink / Bücher
57
International journal of retail & distribution management
56
Journal of service research : JSR
54
International journal of retail and distribution management
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
International journal of consumer studies
51
Journal of promotion management : innovations in planning and applied research
49
more ...
less ...
Source
All
ECONIS (ZBW)
126
Showing
1
-
10
of
126
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
5
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
6
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
7
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
8
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
9
Emotion-regulatory chatbots for enhancing consumer servicing : an interpersonal emotion management approach
Luo, Bei
;
Lau, Raymond Yiu Keung
;
Li, Chunping
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014466169
Saved in:
10
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->