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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"essentials"
~subject:"Suchmaschine"
~subject:"USA"
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Suchmaschine
USA
Online-Marketing
308
Internet marketing
303
Social Web
157
Social web
157
Consumer behaviour
149
Konsumentenverhalten
149
Advertising effects
67
Werbewirkung
67
Viral marketing
66
Virales Marketing
66
Online retailing
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Online-Handel
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social media
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Advertising
56
Werbung
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Brand management
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Markenführung
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Beziehungsmarketing
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41
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Animesh, Animesh
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
essentials
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of advertising research
24
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of electronic marketing and retailing : IJEMR
12
Journal of business research : JBR
12
Electronic commerce research and applications
10
International journal of electronic commerce : IJEC
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing research : JMR
10
CESifo working papers
9
SpringerLink / Bücher
8
Discussion papers / CEPR
7
Electronic commerce research
7
European journal of operational research : EJOR
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of travel and tourism marketing
7
Business horizons
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of electronic commerce research : JECR
6
Journal of retailing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
MIT sloan management review
6
NBER working paper series
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of industrial organization
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Internet advertising : theory and research
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
NET Institute Working Paper
5
Quantitative marketing and economics : QME
5
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ECONIS (ZBW)
43
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31
Competing "creatively" in sponsored search markets : the effect of rank, differentiation strategy, and competition on performance
Animesh, Animesh
;
Viswanathan, Siva
;
Agarwal, Ritu
- In:
Information systems research : ISR
22
(
2011
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009007130
Saved in:
32
The use of digital channels to create customer relationships
Heinonen, Kristina
;
Michelsson, Thomas
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
Saved in:
33
Predicting web page status
Pant, Gautam
;
Srinivasan, Padmini
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
Saved in:
34
Sponsored search and market efficiency
Dhar, Vasant
;
Ghose, Anindya
- In:
Information systems research : ISR
21
(
2010
)
4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10008823710
Saved in:
35
Ex ante information and the design of keyword auctions
Liu, De
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Information systems research : ISR
21
(
2010
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10003967679
Saved in:
36
Quality uncertainty and the performance of online sponsored search markets: an empirical investigation
Animesh, Animesh
;
Ramachandran, Vandana
;
Viswanathan, Siva
- In:
Information systems research : ISR
21
(
2010
)
1
,
pp. 190-201
Persistent link: https://www.econbiz.de/10003967689
Saved in:
37
Special issue: A consumer stance at search engine marketing
Gauzente, Claire
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003812622
Saved in:
38
Special issue: Experimental Research in e-Marketing
Fortin, David R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003896342
Saved in:
39
Postmodern paradigms and brand management in the "search" economy
Lim, Ming
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10003812627
Saved in:
40
Investigating customer click through behaviour with integrated sponsored and nonsponsored results
Jansen, Bernard J.
;
Spink, Amanda
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10003812637
Saved in:
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