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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of international trade & commerce"
~language:"eng"
~subject:"Book trade"
~subject:"Online-Marketing"
~subject:"Virales Marketing"
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Information systems research : ISR
Journal of international trade & commerce
Journal of business research : JBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing communications
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management information systems : mis quarterly
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ERIM report series research in management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic commerce : IJEC
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Journal of business economics and management
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Marketing intelligence & planning
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Psychology & marketing
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American economic review
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Asia Pacific journal of marketing and logistics
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Business & information systems engineering
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European journal of marketing : EJM
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Handbook of social media management : value chain and business models in changing media markets
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Health marketing quarterly
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Information economics and policy : IEP
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Information systems and e-business management : ISeB
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the review of marketing communications
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic business
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International journal of management and marketing research : IJMMR
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of retail and distribution management
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International journal of services technology and management
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International journal of technology marketing : IJTMkt
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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Journal of agricultural & food industrial organization
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ECONIS (ZBW)
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1
Measuring product type and purchase uncertainty with online product ratings : a theoretical model and empirical application
Chen, Peiyu
;
Hitt, Lorin M.
;
Hong, Yili
;
Wu, Shinyi
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1470-1489
Persistent link: https://www.econbiz.de/10012805204
Saved in:
2
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
3
Online product reviews-triggered dynamic pricing : theory and evidence
Feng, Juan
;
Li, Xin
;
Zhang, Xiaoquan
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1107-1123
Persistent link: https://www.econbiz.de/10012153310
Saved in:
4
The impact of online product reviews on product returns
Sahoo, Nachiketa
;
Dellarocas, Chrysanthos
;
Srinivasan, Shuba
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 723-738
Persistent link: https://www.econbiz.de/10011929300
Saved in:
5
When online reviews meet sales volume information : is more or accurate information always better?
Liu, Yang
;
Feng, Juan
;
Liao, Xiuwu
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 723-743
Persistent link: https://www.econbiz.de/10011791205
Saved in:
6
The roles of brand reputation, product information and discount rate in mobile advertisement
Shin, Hyun-Sin
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011795383
Saved in:
7
Examining the relationship between reviews and sales : the role of reviewer identity disclosure in electronic markets
Forman, Christopher
;
Ghose, Anindya
;
Wiesenfeld, Batia
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 291-313
Persistent link: https://www.econbiz.de/10003771596
Saved in:
8
Self-selection and information role of online product reviews
Li, Xinxin
;
Hitt, Lorin M.
- In:
Information systems research : ISR
19
(
2008
)
4
,
pp. 456-474
Persistent link: https://www.econbiz.de/10003800797
Saved in:
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