//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"E-commerce"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
United States
Internet marketing
185
Online-Marketing
185
Social Web
106
Social web
106
Consumer behaviour
92
Konsumentenverhalten
92
Online retailing
49
Online-Handel
49
Viral marketing
46
Virales Marketing
46
Advertising effects
44
Werbewirkung
44
Electronic Commerce
34
Brand management
32
Markenführung
32
Beziehungsmarketing
30
Relationship marketing
30
Internet
29
Social media marketing
29
Advertising
27
Werbung
26
Marketing management
21
Marketingmanagement
21
Search engine
17
Suchmaschine
17
social media
17
Brand image
16
Facebook
16
Markenimage
16
USA
16
Social network
12
Soziales Netzwerk
12
Social networking sites
11
Digital platform
9
Digitale Plattform
9
Personalization
9
Preismanagement
9
Pricing strategy
9
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
49
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
50
Author
All
Peltier, James
3
Schibrowsky, John A.
3
Aggarwal, Rohit
2
Kumar, Subodha
2
Lee, Hyun-hwa
2
Lu, Xianghua
2
Midha, Vishal
2
Nill, Alexander F.
2
Qiu, Liangfei
2
Sullivan, Nicholas
2
Tan, Yong
2
Yi, Cheng
2
Agarwal, Ritu
1
Ananthakrishnan, Uttara M.
1
Animesh, Animesh
1
Arcand, Manon
1
Arriaga, Manuel
1
Ba, Sulin
1
Balsubramanian, Siva K.
1
Banerjee, Syagnik
1
Barreto, Ana Margarida
1
Bhatt, Anil
1
Bodoff, David
1
Boostrom, Robert
1
Brettel, Malte
1
Bright, Laura F.
1
Chan, Hock Chuan
1
Chan, Jason
1
Chen, Jianqing
1
Cho, Daegon
1
Choi, Angela Aerry
1
Cummins, Shannon
1
Dahl, Andrew J.
1
Dix, Steve
1
Dou, Yifan
1
Fan, Ming
1
Fan, Wenjuan
1
Fang, Eric
1
Feng, Yue
1
Gabisch, Jason A.
1
more ...
less ...
Published in...
All
Information systems research : ISR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of internet marketing and advertising : IJIMA
43
Journal of retailing and consumer services
42
International journal of electronic marketing and retailing : IJEMR
40
Journal of business research : JBR
40
Journal of management information systems : JMIS
27
Journal of advertising research
25
Journal of internet commerce
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Electronic commerce research
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
International journal of hospitality management
18
Journal of travel and tourism marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of business information systems : IJBIS
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
Technological forecasting & social change : an international journal
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
Business horizons
10
CESifo working papers
10
International journal of contemporary hospitality management
10
International journal of electronic business
10
International journal of retail & distribution management
10
Journal of marketing research : JMR
10
Lehrbuch
10
Discussion papers / CEPR
9
Electronic commerce research and applications
9
European journal of operational research : EJOR
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of technology marketing : IJTMkt
9
Journal of organizational computing and electronic commerce
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
more ...
less ...
Source
All
ECONIS (ZBW)
50
Showing
1
-
10
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
2
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
3
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
4
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
5
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
6
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
7
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
8
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
Saved in:
9
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
10
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->