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~isPartOf:"Information systems research : ISR"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Werbung
Internet marketing
101
Online-Marketing
101
Social Web
44
Social web
44
Consumer behaviour
36
Konsumentenverhalten
36
Online retailing
33
Online-Handel
33
Advertising effects
30
Werbewirkung
30
Viral marketing
28
Virales Marketing
28
E-commerce
21
Electronic Commerce
21
Search engine
19
Suchmaschine
19
social media
17
Internet
16
Preismanagement
10
Pricing strategy
10
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8
Digitale Plattform
8
online reviews
8
Auction theory
7
Auktionstheorie
7
Bayes-Statistik
6
Bayesian inference
6
Competition
6
Experiment
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Website
6
Wettbewerb
6
electronic commerce
6
user-generated content
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Internet-Auktion
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Online auction
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22
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Sahni, Navdeep S.
2
Acquisti, Alessandro
1
Aseri, Manmohan
1
Balseiro, Santiago R.
1
Bhattacharya, Siddharth
1
Bradlow, Eric T.
1
Choi, Hana
1
Christopher, Ranjit M.
1
Dawande, Milind
1
Du, Rex Yuxing
1
Fang, Eric
1
Fang, Zheng
1
George, Edward I.
1
Ghose, Anindya
1
Gong, Jing
1
Gu, Bin
1
Han, Sang Pil
1
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1
Hosanagar, Kartik
1
Janakiraman, Ganesh
1
Joo, Mingyu
1
Kalyanam, Kirthi
1
Kim, Min-Kyu
1
Kumar, Anuj
1
Kumar, Subodha
1
Leary, Adam
1
Lee, Jongkuk
1
Lewis, Randall
1
Lewis, Randall A.
1
Li, Xiaoling
1
Lin, Lifeng
1
Lovett, Mitchell J.
1
Luo, Xueming
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Marek, Jonathan
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Information systems research : ISR
Quantitative marketing and economics : QME
International journal of advertising : the review of marketing communications
77
Journal of business research : JBR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
40
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Handbook of research on effective advertising strategies in the social media age
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of international consumer marketing
6
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ECONIS (ZBW)
22
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22
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
3
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
4
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
5
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
6
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
7
Online display advertising markets : a literature review and future directions
Choi, Hana
;
Mela, Carl F.
;
Balseiro, Santiago R.
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 556-575
Persistent link: https://www.econbiz.de/10012295028
Saved in:
8
When to play your advertisement? : optimal insertion policy of behavioral advertisement
Kumar, Subodha
;
Tan, Yinliang
;
Wei, Lai
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 589-606
Persistent link: https://www.econbiz.de/10012295032
Saved in:
9
Ad-blockers : a blessing or a curse?
Aseri, Manmohan
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 627-646
Persistent link: https://www.econbiz.de/10012295037
Saved in:
10
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
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