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~isPartOf:"Information systems research : ISR"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Internet"
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Search: subject_exact:"Mundpropaganda"
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Brand management
Internet marketing
Internet
Viral marketing
53
Virales Marketing
53
Social Web
31
Social web
31
Online-Marketing
27
Consumer behaviour
24
Konsumentenverhalten
24
Online retailing
24
Online-Handel
24
E-commerce
14
Electronic Commerce
14
online reviews
10
social media
8
word of mouth
8
Digital platform
7
Digitale Plattform
7
Experiment
6
Personalisierung
6
Personalization
6
electronic commerce
6
user-generated content
6
Preismanagement
5
Pricing strategy
5
Product information
5
Produktinformation
5
Bias
4
Customer integration
4
Kundenintegration
4
Product quality
4
Productivity
4
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4
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4
Social network
4
Social relations
4
Soziale Beziehungen
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4
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4
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28
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28
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Tan, Yong
3
Choi, Angela Aerry
2
Feng, Juan
2
Kwark, Young
2
Lu, Xianghua
2
Oh, Wonseok
2
Zhang, Xiaoquan
2
Adomavicius, Gediminas
1
Aggarwal, Rohit
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Brass, Daniel J.
1
Chen, Cheng
1
Chen, Haipeng
1
Chen, Jianqing
1
Cho, Daegon
1
Claussen, Jörg
1
De Vreede, Gert-Jan
1
Dewan, Sanjeev
1
Feng, Yue
1
Ghasemkhani, Hossein
1
Goes, Paulo B.
1
Hann, Il-Horn
1
Heimbach, Irina
1
Hinz, Oliver
1
Hitt, Lorin M.
1
Ho, Yi-Chun
1
Ho, Yi-Jen
1
Hosanagar, Kartik
1
Hu, Yuheng
1
Huang, Jinghua
1
Huang, Lihua
1
Jiang, Zhenhui
1
Kannan, Karthik
1
Ke, Zhihong
1
Khern-am-nuai, Warut
1
Kokkodis, Marios
1
Kretschmer, Tobias
1
Kumar, Anuj
1
Lappas, Theodoros
1
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Information systems research : ISR
Journal of business research : JBR
90
Journal of retailing and consumer services
54
International journal of hospitality management
47
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of marketing communications
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Tourism management : research, policies, practice
31
Journal of management information systems : JMIS
25
Electronic commerce research
24
Journal of hospitality marketing & management
24
The journal of product & brand management
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of marketing
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of advertising : the review of marketing communications
20
Journal of internet commerce
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of contemporary hospitality management
19
International journal of electronic marketing and retailing : IJEMR
19
Psychology & marketing
19
Journal of electronic commerce research : JECR
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel and tourism marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of marketing : EJM
14
Journal of advertising research
14
International journal of consumer studies
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
SpringerLink / Bücher
12
Cogent business & management
11
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
Asia Pacific journal of marketing and logistics
10
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
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ECONIS (ZBW)
28
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
3
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
4
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
5
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
6
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
7
Do online friends bring out the best in us? : the effect of friend contributions on online review provision
Ke, Zhihong
;
Liu, De
;
Brass, Daniel J.
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1322-1336
Persistent link: https://www.econbiz.de/10012493807
Saved in:
8
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
9
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
10
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
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