//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Psychology & marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand management"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Celebrity endorsement
52
Celebrity-Werbung
52
Advertising effects
30
Werbewirkung
30
Konsumentenverhalten
25
Markenimage
14
Brand image
13
Athletes
11
Sportler
11
Markenführung
10
USA
9
United States
9
celebrity endorsement
7
Reputation
6
India
5
Indien
5
Psychology of advertising
5
Social Web
5
Social web
5
Werbepsychologie
5
Advertising
4
Beziehungsmarketing
4
Credibility
4
Glaubwürdigkeit
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Sportmarketing
4
Sports marketing
4
Werbung
4
Advertising media
3
Cognition
3
Deutschland
3
Endorsement
3
Germany
3
Kognition
3
Theorie
3
Theory
3
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
27
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Language
All
English
27
German
2
Author
All
Huber, Frank
2
Ilicic, Jasmina
2
Kim, Taehee
2
Ko, Yong Jae
2
Koo, Jakeun
2
Webster, Cynthia M.
2
Addis, Michela
1
Arai, Akiko
1
Arnold, Mark J.
1
Astous, Alain d'
1
Barnes, Bradley R.
1
Bauer, Brittney C.
1
Boeuf, Benjamin
1
Brigham, Christopher
1
Carrilat, François A.
1
Chang, Kyungro
1
Chang, Yongwan
1
Cheng, Li-Keng
1
Christianis, Haralambos
1
Crespo, Cátia Fernandes
1
D'Ambrogio, Simone
1
Ekinci, Yuksel
1
Ferreira, Alcina Gaspar
1
Fong, Candy P. S.
1
Gazley, Aaron
1
Goyal, Amita Raj
1
Hamilton Rice, Dan
1
Henkel, Sven
1
Holbrook, Morris B.
1
Hur, Youngjin
1
Jain, Amit
1
Jain, Garima
1
Johnson, Clark D.
1
Johnson, Elizabeth N.
1
Kelting, Katie
1
Khandelwal, Swati
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Kok Wei Khong
1
Koçak, Akın
1
more ...
less ...
Published in...
All
International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Psychology & marketing
SpringerLink / Bücher
Journal of business research : JBR
19
Journal of promotion management : innovations in planning and applied research
11
Journal of marketing communications
10
International journal of advertising : the review of marketing communications
9
Journal of retailing and consumer services
9
The journal of brand management : an international journal
9
Journal of marketing management : MM
8
The journal of product & brand management
8
Celebrity, convergence and transformation
4
International journal of sport management and marketing : IJSMM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing : EJM
3
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of market research
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising : JCIRA
2
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
3
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
4
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
5
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
6
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
7
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
8
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
9
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
10
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->