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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Review of industrial organization : RIO"
~subject:"Advertising effects"
~subject:"Marketing management"
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Advertising effects
Marketing management
Target group
46
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46
Werbewirkung
33
Children
28
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28
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26
Werbung
26
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advertising
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International journal of advertising : the quarterly review of marketing communications
International journal of consumer studies
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Review of industrial organization : RIO
Journal of advertising research
21
Journal of advertising : official publication of the American Academy of Advertising
20
Young consumers : insight and ideas for responsible marketers
19
Journal of marketing communications
9
Psychology & marketing
9
SpringerLink / Bücher
9
The journal of consumer marketing
9
International journal of advertising : the review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing letters : a journal of research in marketing
6
European journal of marketing : EJM
5
Journal of food products marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
Journal of international consumer marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing : ZFP ; journal of research and management
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Marketing theory
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Research
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The silver market phenomenon : marketing and innovation in the aging society
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Australasian marketing journal
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Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
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Erfurter Hefte zum angewandten Marketing
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Harvard business review : HBR
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Health marketing quarterly
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Jahrbuch Seniorenmarketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
37
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1
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
2
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
3
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
4
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
5
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
6
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
7
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
8
Targeted advertising and cumulative exposure effects : the impact of banning advertising to children in Quebec
Pepall, Lynne
;
Reiff, Joseph
- In:
Review of industrial organization : RIO
51
(
2017
)
3
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011782227
Saved in:
9
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
10
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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